a simplified checkout with less required fields will increase CVR | Had to reset at July 12th because of front-end issue where the split test page could not accept credit card payments. |
July 12th, 2018 | Just Started | Euphoric Feet DE | N.A - A/B Test.
Control - https://www.euphoricfeet.com/de/special-offer-sock.html | Upsell Page (Socks), Increasing Font Size and Reducing Text | Increase Take Rate |
|
July 12th, 2018 | Just Started | Euphoric Feet DE | N.A. - A/B test Control - https://www.euphoricfeet.com/de/order.html | Checkout Page - Testing Warranty by Preselection | Increase AOV |
|
July 12th, 2018 | Just Started | MindInsole EN | N.A. - A/B Test
Control - https://www.mindinsole.com/en/special-offer-sock.html | Upsell Page, Socks | Increase Take Rate; on mobile, the pricing is far too low below the fold. Very confusing. |
|