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| Live Since | Current Status | Site Property | Preview Link? | Topic | Reason | Notes | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| July 10th, 2018 | Paused; test has done very poorly | MindInsole EN | https://www.mindinsole.com/en/order-v2.html | Checkout Page, Shipping | To see if customers are price sensitive to shipping (with this design) | July 5th, 2018 | Collecting Data; Variation is doing well | TV Fix EN | https://www.freeseetv.com/tvfix/en/order-split.html | Checkout Page, Removing Elements | To see if a simplified checkout with less required fields will increase CVR | Had to reset at July 12th because of front-end issue where the split test page could not accept credit card payments. |
| July 12th, 2018 | Just Started | Euphoric Feet DE | N.A - A/B Test. Control - https://www.euphoricfeet.com/de/special-offer-sock.html | Upsell Page (Socks), Increasing Font Size and Reducing Text | Increase Take Rate | |||||||
| July 12th, 2018 | Just Started | Euphoric Feet DE | N.A. - A/B test Control - https://www.euphoricfeet.com/de/order.html | Checkout Page - Testing Warranty by Preselection | Increase AOV | |||||||
| July 12th, 2018 | Just Started | MindInsole EN | N.A. - A/B Test Control - https://www.mindinsole.com/en/special-offer-sock.html | Upsell Page, Socks | Increase Take Rate; on mobile, the pricing is far too low below the fold. Very confusing. |
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