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| Live Since | Current Status | Site Property | Preview Link? | Topic | Reason | Notes |
|---|---|---|---|---|---|---|
| July 5th, 2018 | Collecting Data; Variation is doing well | TV Fix EN | https://www.freeseetv.com/tvfix/en/order-split.html | Checkout Page, Removing Elements | To see if a simplified checkout with less required fields will increase CVR | Had to reset on July 12th because of front-end issue where the split test page could not accept credit card payments. |
| July 12th, 2018 | Collecting Data; Variation is winning | Euphoric Feet DE | N.A. - A/B test Control - https://www.euphoricfeet.com/de/order.html | Checkout Page - Testing Warranty by Preselection | Increase AOV | |
| July 13th, 2018 | Collecting Data; Variation is winning | MindInsole EN | N.A. - A/B Test control:Control - | Preselecting warranty | Increase AOV | |
| July 13th, 2018 | Collecting Data; Variation is winning | Euphoric Feet FR | N.A. - A/B Test control: Control - | Preselecting warranty | Increase AOV | |
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