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CRO Management provides design and development a list of priorities on a weekly basis, with a Thursday management call as support. These deliverables are based on component output of CRO Team Prioritization
Creative and Development Managers assign out and execute upon the Asset Creation, informing and cooperating the CRO Team Member of any questions, changes, issues, etc. When content is live – CRO Team Member must be informed.
Execution of Test Ideas |
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CRO Team Member QAs and launches the test, or informs Creative and FE Managers of any issues or missing assets relating to Asset Creation
Testing and Daily Updates – Live Update Google Sheet is updated at the end of each day, with basic results and a summary of what is live. Each stakeholder is responsible for checking this themselves
Final Results Reporting – this has two components
Weekly Report – Friday’s weekly report to inform general stakeholder group
Immediate Test Report – to be sent to CRO Management
CRO Management and CRO Team Member determine whether result is Brand specific, or Golden Standard. Test result is approved per Golden Standard System, and executed on that basis
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