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Evaluation Layer (Idea Evaluation)

  • Pre-processing

  1. Each request needs to be categorized as below:

    1. CVR

    2. AOV/Margin

    3. Remarketing

    4. Scale/Volume

    5. Processing

  2. Confirmation of business value estimates

  • Voting System:

  1. What ideas makes it onto our queue - the evaluation group will vote on each idea, and if an idea gets the majority vote (3+), it will be part of the week’s queue, up to 15 ideas per week.

  2. Idea Prioritization -CRO Managementcollates output of Evaluation Systemand assigns priorities to each individual CRO Team Memberbased on the below metrics:
    - Margin/AOV
    - CVR
    - Volume
    - Processing
    - Customer Satisfaction
    - Other business value
    - Impact evaluation
    - Greatest positive votes

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