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Vanessa Yang (Unlicensed)

Vanessa Yang (Unlicensed)

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After generating the GA tracking code and placing it in GTM, 

Enable Demographics

Scroll down, Click Audience, then Demographics, then Overview. Enable this section (button below).


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After that, set up goals.

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After clicking New Goal,

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These are the goals to be added for internal offers and client (sites built by DFO). They MUST be added in order.

First GoalSecond GoalThird Goal
Name: IndexName: CheckoutName: Conversion
Type: DestinationType: DestinationType: Destination
Regular expression: indexRegular expression: orderRegular expression: special-offer


Sample below:

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For external sites, choose the regex values accordingly. Y'all know how to do this already.