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  • Rules:
    • Rule 1 - At the time after the price has been loaded if the mouse movement is "up" (towards closing) - literature on the topic can be found here, courtesy of James - https://martech.zone/bounce-exchange-exit-intent/
    • Rule 2 - The only exception to Rule 1 is if the customer has begun filling their information or select quantity of product. We absolutely do not want the exit pop to activate if the customer is in the process of buying
    • Rule 3 - we do wish to control it by parameter. iep=true would be good. (where iep!=true means no exit pop)

There is 3 kinds types of exitpop so far and the rule to implementation of each: 

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