Testing Priorities:
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Upsell Tests:
- Buy 1 More (2-page variation)
- 3in1 adapter
- Mirrorcast
- AirTVPlayer
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Encourage customer purchase more in the presale story.
Concept: Our guy purchased other two additional items and then another 3 as gifts for his family. He regretted to not buy the 5 altogether since the 5 piece discount is incredible.
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Design
Get a timeline from development
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Pre-sale Page Tests:
| Brand | Description | Page | Priority | Split Test Ticket | Creative Ticket | DEV Ticket | SuperBoost / EN | Encourage customer purchase more in the presale story. Concept: Our guy purchased other two additional items and then another 3 as gifts for his family. He regretted to not buy the 5 altogether since the 5 piece discount is incredible. | 2 |
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| SuperBoost / EN | Add a product link to the copy of the presale closer to the top | https://www.thegadgetreviewguy.com/en/pre-4a.html | |||||||||||||||||
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| 25% OFF discount on entire funnel flow | |||||||||||||||||||||||||||||||
Interstitial Page Tests:
| Brand | Description | PagePriority | Split Test Ticket | Creative Ticket | DEV Ticket | LiveWave / DE | Rewrite / Design TVRadius interstitial page to Sale LiveWave | N/A | |
|---|---|---|---|---|---|---|---|---|---|
| Jira Legacy | |||||||||
| server | System JIRA | serverId | b5f78b4b-8603-3879-a97e-a16b5dacbf76|||||||
| key | DC-1491 | ||||||||
Order Page Tests:
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| Description | Page | Priority | Split Test Ticket | Creative Ticket | DEVTicket | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| TBD | Add Trust Logos to Order page under CTA | https://test.thegadgetreviewguy.com/en/order-v1.html |
| TBD | Create Better Offers Selections (ex. Buy 2 get 1 free) | https://test.thegadgetreviewguy.com/en/order-v1.html |
| TBD | Change the wording in the yellow bar and show the original price of the product crossed out before the 50% Off (Add sell out risk high) | https://test.thegadgetreviewguy.com/en/order-v1.html |
| TBD | Add the number of people looking at the offer right now. | https://test.thegadgetreviewguy.com/en/order-v1.html |
| TBD | Build visual hierarchy with color / and text size (example booking.com) | https://test.thegadgetreviewguy.com/en/order-v1.html |
| TBD | ||||||||||||||||||||||||||||||||||||||||||||||||||||
| Optimize mobile for older demographics ( text size, spacing, etc...) | https://test.thegadgetreviewguy.com/en/order-v1.html |
| TBD | Remove Taxes and Fees | https://test.thegadgetreviewguy.com/en/order-v1.html |
| SuperBoost / EN | Name Packages (example “Family Pack”) | https://test.thegadgetreviewguy.com/en/order-v1.html |
| SuperBoost / EN | Add a sliding card, just below the total, better if it has a discreet but catchy effect (glow or shine or shadow or heartbeat, etc) that says something like: Your current selection is "$xx", if you add "x" more boosters/antennas/ W/E, you will be saving "$xx". Then a button "Yes, add "x" more boosters to my order" | https://test.thegadgetreviewguy.com/en/order-v1.html |
| SuperBoost / EN | Instead of the sliding card (or split test vs sliding card) change the content of the FOMO to notoriously reflect some cases where customers bought more than one. Easier and faster to implement than the sliding card, but the lower possible impact in performance. | https://test.thegadgetreviewguy.com/en/order-v1.html |
| SuperBoost / EN | Add discounts or "net save amount" to each booster quantity row. We want them to know how much they're saving with each package. | https://test.thegadgetreviewguy.com/en/order-v1.html |
| N/A | jira | ||||||||||||||||||||||||||||||||||||||||||||||||
| SuperBoost / EN | Add Free Shipping on 2 more units. | https://test.thegadgetreviewguy.com/en/order-v1.html |
| N/A | SuperBoost / EN | Wheelio | https://test.thegadgetreviewguy.com/en/order-v1.html |
Post Upsell #1 Tests:
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| Description | PagePriority | Split Test Ticket | Creative Ticket | DEV Ticket | SuperBoost / EN | Revise copy/image on the current offer | https://www.thegadgetreviewguy.com/en/special-offer-adapter.html | 1 |
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| SuperBoost / EN | Test against MirrorCast / AirTV | https://www.thegadgetreviewguy.com/en/special-offer-adapter.html | 1 |
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Post Upsell #2 Tests:
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| Description | PagePriority | Split Test Ticket | Creative Ticket | DEVTicket | SuperBoost / EN | Pricing Test | https://www.thegadgetreviewguy.com/en/special-offer-mini-booster.html | 1 |
| SuperBoost / EN | https://www.thegadgetreviewguy.com/en/special-offer-mini-booster.html | 2 |
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| SuperBoost / EN | Dynamic Upsell (use winning variation from above)
| https://www.thegadgetreviewguy.com/en/special-offer-mini-booster.html | 3 |
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Post Upsell #3 Tests:
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| Description | PagePriority | Split Test Ticket | Creative Ticket | DEV Ticket |
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Exit Pop Tests:
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| Description | PagePriority | Split Test Ticket | Creative Ticket | DEVTicket |
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