Live Since | Current Status | Site Property | Preview Link? | Topic | Reason | Notes |
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July |
10th, 2018Paused; test has done very poorly | MindInsole EN | https://www.mindinsole.com/en/order-v2.html | Checkout Page, Shipping | To see if customers are price sensitive to shipping (with this design) | July 5th, 2018 | Collecting Data; Variation is doing well | TV Fix EN | https://www.freeseetv.com/tvfix/en/order-split.html | Checkout Page, Removing Elements | To see if a simplified checkout with less required fields will increase CVR | Had to reset at July 12th because of front-end issue where the split test page could not accept credit card payments. |
July 12th, 2018 | Just Started | Euphoric Feet DE | N.A - A/B Test. Control - https://www.euphoricfeet.com/de/special-offer-sock.htmlUpsell Page (Socks), Increasing Font Size and Reducing Text | Increase Take Rate | July 12th, 2018 | Just Started | Euphoric Feet DE | N.A. - A/B test Control - https://www.euphoricfeet.com/de/order.html | Checkout Page - Testing Warranty by Preselection | Increase AOV | July 12th, 2018 | Just Started | MindInsole EN | N.A. - A/B TestControl - https://www.mindinsole.com/en/special-offer-sock.htmlUpsell Page, Socks | Increase Take Rate; on mobile, the pricing is far too low below the fold. Very confusing.19th | Collecting Data | TV Fix FR |
| Checkout Page, Headlines | CVR/AOV | Initial idea from Bruce, added a "no headline" test out of curiosity
No Headline aspect has been cut, only "5 limit" vs. Control |
July 24th | Collecting Data | MindInsole EN |
| Upsell_Update Tests | CVR/AOV | 2 update variations vs the control |
July 31st | Collecting Data | TVFix DE |
| Localized Trust seals for German Order Page | CVR |
|
July 31st | Collecting Data | TVFix FR |
| 14day Guarantee for European Countries | CVR |
|
August 3rd | Collecting Data | MindInsole EN |
| 14day Guarantee | CVR | On 3 diff price versions |