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Idea Group – Designers, Copywriters, and Split Test Team |
Monday - split test team send sends out weekly report to evaluation group and idea group
Thursday - deadline for ideas submission, evaluation of ideas start on same day
Friday - EOW report for this week's tests
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Request Layer (Idea Submission) |
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Hypothesis – IF we change X, then Y will happen, because of Z
Business Value Estimate – what is your predicted impact on the KPIs involved?
Brand Specific? If so, which Brand – some ideas can be tested anywhere where the is traffic, some ideas are brand specific
Sample Pages, Idea source, etc. – any assets that may be useful to the CRO Team Member
Sida to gather the ideas and inputs them as Jira tickets
Evaluation Layer (Idea Evaluation) |
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What ideas makes it onto our queue - the evaluation group will vote on each idea, and if an idea gets the majority vote (3+), it will be part of the week’s queue, up to 15 ideas per week.
Idea Prioritization -CRO Managementcollates output of Evaluation Systemand assigns priorities to each individual CRO Team Memberbased on the below metrics:
- Margin/AOV
- CVR
- Volume
- Processing
- Customer Satisfaction
- Other business value
- Impact evaluation
- Greatest positive votes
Tim to finalize and assign out the top 5 priority tickets for each CRO
Asset Development |
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CRO Management provides design and development a list of priorities on a weekly basis, with a Thursday management call as support. These deliverables are based on component output of CRO Team Prioritization
Creative and Development Managers assign out and execute upon the Asset Creation, informing and cooperating the CRO Team Member of any questions, changes, issues, etc. When content is live – CRO Team Member must be informed.
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