| Live Since | Current Status | Site Property | Preview Link? | Topic | Reason | Notes |
|---|
| July |
17thEuphoric Feet DE | https://www.euphoricfeet.com/de/order.html | Trust SealsImproving A/B Test from Aaron Jacques (Unlicensed) | | July 5th, 2018 | Collecting Data; Variation is doing well | TV Fix EN | https://www.freeseetv.com/tvfix/en/order-split.html | Checkout Page, Removing Elements | To see if a simplified checkout with less required fields will increase CVR | Had to reset on July 12th because of front-end issue where the split test page could not accept credit card payments. |
July 13th, 2018 | Collecting Data; Variation is winning | MindInsole EN | N.A. - A/B Test
Control -
https://www.mindinsole.com/en/order.html
Removing Steps/Preselecting Warranty | Increase CVR | Had to flush on July 15th. | July 13th, 2018 | Collecting Data; Variation is winning | Euphoric Feet FR | N.A. - A/B Test
Control -
https://www.euphoricfeet.com/fr/order.html
Removing Steps/Preselecting Warranty | Increase CVR | July 17th, 2018 | Collecting Data | TV Fix DE | A/B Test | Removing Steps/Preselecting Warranty | Increase CVR | July 17th, 2018 | Collecting Data | TV Fix FR | A/B Test | Removing Steps/Preselecting Warranty | Increase CVR | July 17th, 2018 | Collecting Data | TV Radius BR | A/B Test | Removing Steps/Preselecting Warranty | Increase CVR| /AOV | Initial idea from Bruce, added a "no headline" test out of curiosity
No Headline aspect has been cut, only "5 limit" vs. Control |
July
24th | Collecting
Data | MindInsole EN |
| Upsell_Update Tests | CVR/AOV | 2 update variations vs the control |
July
31st | Collecting Data | TVFix
DE |
| Localized Trust seals for German Order Page | CVR |
|
July
31st | Collecting Data | TVFix
FR |
| 14day Guarantee for European Countries | CVR |
|
| August 3rd | Collecting Data | MindInsole EN |
| 14day Guarantee | CVR | On 3 diff price versions |