Special Tactics - Split Tests Priority

Replace Testimonials on Presale

Replacing the testimonials will real ones will increase our standings with Google and refresh our copy. We are hoping for an increase in CTR or no change.

https://www.thegadgetreviewguy.com/en/pre-4a.html

Encourage customer purchase more in the presale story.

Concept: Our guy purchased other two additional items and then another 3 as gifts for his family. He regretted to not buy the 5 altogether since the 5 piece discount is incredible.

https://www.thegadgetreviewguy.com/en/pre-4a.html

Make 2 unit the Bestseller

Name Packages (example “Family Pack”)

Add a sliding card, just below the total, better if it has a discreet but catchy effect (glow or shine or shadow or heartbeat, etc) that says something like: Your current selection is "$xx", if you add "x" more boosters/antennas/ W/E, you will be saving "$xx". Then a button "Yes, add "x" more boosters to my order"

Instead of the sliding card (or split test vs sliding card) change the content of the FOMO to notoriously reflect some cases where customers bought more than one. Easier and faster to implement than the sliding card, but the lower possible impact in performance.

Add discounts or "net save amount" to each booster quantity row. We want them to know how much they're saving with each package.

Add Free Shipping on 2 more units.

Revise copy/image on the current offer

• Image use gif showing expanded signal

• Copy should explain why they need one more (possibly based on region?)

Dynamic Upsell (use winning variation from above)

• upsell will only show up if they order the 1 unit on the order page

$5 Dollars Off

Theory - By reducing the exit pop savings from $10 to $5 we will recoup the extra $5.

Buy 2 get 1 FREE

Theory - Increasing value proposition produce a higher take rate.

$10 Off if they 2 or more units

Theory - by incentivizing the customer to buy more to save money will increase TR