The list below contains all the different parameters that are required for marketing purposes.

Here’s an example of the tracking query string that CAKE uses:

https://www.blahdomain.com/en/order.html?Affid=#affid#&s1=#s1#&s2=#s2#&s3=Verve&s4=#oid#&s5=#reqid#&domain=irshcfe.com&event=2

• Affid => Affiliate ID, stored in CRM
• s1 => affiliate sub id 1, stored in CRM
• s2 => affiliate sub id 2, stored in CRM
• s3 => affiliate sub id 3, stored in CRM
• s4 => affiliate sub id 4, used in pixelmator's "o" variable. Also stored in CRM
• s5 => affiliate sub id 5, stored in CRM
• domain => used for pixelmator, as the domain of the http call
• event => used for pixelmator's "e" variable
• dk => used for direct linking, does not need to be sent anywhere but needs to be passed between pages
• med => same as above
• Direct => same as above

And we will need the query string to be carried over on every page of the funnel. The script is below.

magic pixelmator key.txt

The tracking pixel has to fire under these conditions:

1. If the sales funnel has an upsell, then the pixel will fire on the 1^st upsell that follows the order page (upon cc submission)
2. If the sales funnel has no upsell, then the pixel will fire on confirmation page (ie. The order-amp funnel, where its order page and confirmation page)

The parameters below need to be implemented and added by JS.