Trendytech requirements

Owned by Khai Huynh
Last updated: Dec 01, 2018

Stage One

CM: Tiffany


  • Objective: To rebrand FreeSeeMedia ecommerce site with new designs
    • Designs: Minami
    • Copy: Tiffany
    • CMS setup: Tiffany and Brazil Dev Team
  • Initial domain registration, site designs, and setup were done in this stage
  • First Aim: To continue to gain sales for products but simultaneously driving traffic away from main funnels and to gain brand recognition instead (as TrendyTech Media)
  • Secondary Aim: To complete development with full functionality of site so we could duplicate to additional cart pages as needed
  • EN was worked on, KR, and DE were next in queue consecutively
    • Translations had been requested
  • Page designs were designed and built:
    • References provided to designer
      • Formatting: LINK
      • Aim was to make responsive, informative and modern looking product pages, almost like a VSL page for each product
    • Page designs: LINK
      • Originally only built for EZStream Pad, Raptor VR, Raptor VR Controller, Amplifier, and then additionally MirrorCast Media
    • These pages were built out as templates so that we could go in and edit images, copy, and orders of the pages however we pleased easily
  • First version of site goes through QA with design, CM, and BR Dev
  • What should’ve happened: TrendyTech would’ve passed all QA and FreeSeeMedia would have fully migrated over to TrendyTech Media’s eComm site








Stage Two

CM: Leland and Tiffany


  • Objective: While TrendyTech was in final stages of QA and testing, site was to be cloned into 4 additional cart pages for different product verticals
  • Designs: Minami and Grainne
  • Copy: Gerna and Bryan
  • Sites and Verticals
    • TrendyTech: Electronics, Media, Tech
    • Lightning Gadget: Car, Mobile
    • Product Survival: Outdoor, tactical, survival gadgets
    • BeautyStat: Beauty, Fashion
    • BaeDaily: Home, Kitchen, Lifestyle
    • Original Product List curated for Alex’s review: LINK
  • Logo and page designs were being built, only Lightning Gadget and Product Survival got completed
  • Lightning Gadget development work continued, but outside of CM Team
  • Midway, CM responsibilities moved entirely to Leland, where it wrapped up with assets/copy for Lightning Gadget and scrapping Product Survival, BaeDaily (existing site), and BeautyStat (existing site)
  • What should’ve happened: After sites were duplicated, all 4 verticals should have launched and operated as separate ecomm sites.


Stage Three

CM: Julia


  • Objective: To get banking approval for all client offers and select inhouse offers through compliant cart sites
  • Product Page designs were simplified to a main photo, sometimes small gallery with angle and lifestyle shots, and one single description
    • All extra designs and feature containers from Stage One designs were removed
    • This made development of new product pages easy and quick
  • Functionality was put on the backburner in lieu of having what appeared to be complete and working cart pages so that clients could get banking approval for their actual sales funnels  

Stage Four

Content Creator: Jonathan


  • Objective: Finalize and launch a fully functioning eComm site, TrendyTech Media for all our inhouse products
  • Objective 2: To finalize TrendyTech and migrate to new domain (confirm it’s DFYDaily)
  • Full Product List:
    • Wifi Booster
    • TV Antenna
    • TV Amplifier
    • MirrorCast
    • VR Headset
    • VR Headset Controller
    • Security Camera
    • Home Theater Box
    • Flashlight Glove
    • Monocular Lens
    • Lens Kit
    • Zoom Lens
    • Water Filter Straw
    • Commando Beam
    • Radio (TrustyCharge)
    • Anti-Attack Alarm (Tigress Alert)
    • Tactical Flashlight
    • Car Diagnostic Tool
    • Car Charger
    • Breathalyzer Keychain
    • Ozonator
    • Windshield Wiper Tool
    • LiveWave (To be added)
  • Product categories have expanded to: Home Tech, Mobile, Car, Tactical and Travel
  • Main Focus needs to be finalizing the cart functionality of the site so we can migrate successfully to new domain
    • Includes payment, customer login, ticketing, placing orders, CRM setup
  • Things to do:
    • Setup Product page on CMS for LiveWave
      • Need Copy, Product Photos, CRM setup
    • Request Dev team to build out new product page templates
      • Middle ground between Stage One and Stage Three page designs
      • Should have tabs for displaying description, specs, and instruction/setup info
      • Should still have large main image and clickable thumbnails for gallery
    • Confirm new domain with Marc
      • If DFYDaily, domain should already be completely setup
      • If new domain, will need to send suggestions for SEO check and request domain registration
    • Once completed, migrate site to new domain with appropriate BE information integrated and campaigns setup


General Information



  • Do Not include Returns Address anywhere
  • Full list of numbers and addresses based on geo: LINK


  • CRM/Site Setup Documentation


BaeDaily/eCommerce Site Functions (Vertical: Misc, Entertainment, Home, Lifestyle, etc)


Product Landing Page



Single Product Page



Main Banner:

Specs 1:

Specs 2:

Video:

  • Product Video - Plays when you scroll onto the section
  • Note: some products will not have video, replace with additional images instead
  • https://www.apple.com/ipad-pro/

Technical Specs:

Benefits:

Testimonials:

How to use (if applicable):

  • Simple step by step instructions

Related Products: