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One-click Email Purchase Remarketing
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One-click Email Purchase Remarketing

Dec 17, 2018

This is a new method to re-target and increase purchases through email marketing. Basically below steps are taken.

  • CRM collects leads from user purchases with valid token stored and sends to Maropost.

  • Email is prepared and sent by Maropost to prospect customers.

  • Customers click the link on the email.

  • Transition page to place the order with user’s cardid (purchase token).

  • Confirmation Page is displayed to confirm the purchased.

 

Development ticket: https://dfoglobal.atlassian.net/browse/DFSB-1769

How to implement

Below is the URL placed in the email sent to customers.

https://[transition page URL]/?guid=5818A4B7-68D3-4C2B-BC1B-FE776F5E4C3E&wk=74dc415b-f8bf-43a5-87d3-f0824cbd2b62&pid=917896

  • GUID: 5818A4B7-68D3-4C2B-BC1B-FE776F5E4C3E - Customer token to get the payment information stored in CRM

  • WID: 74dc415b-f8bf-43a5-87d3-f0824cbd2b62 - Campaign webkey

  • PID: 917896

 

On the Transition page, we get those GUID, WID, PID and POST to API along with the X_CID in header.

api/orders/5818A4B7-68D3-4C2B-BC1B-FE776F5E4C3/74dc415b-f8bf-43a5-87d3-f0824cbd2b62/917896?behaviorId=2&useShippingCountry=true&isTest=true

 

Once CRM responds back, call relatedOrders API to display order information on Confirm page.