Test Report - 5 Unit Limit Test

Owned by Tim Shuvaloff
Jul 31, 2018

Test Purpose

CVR; test from Bruce.

The "Limited to 5 Units TV Antenna" is intended to drive urgency (I think). 

Test Variables

CVR, AOV, Decline Rate, Avg Quantity

Summary of Results

Test is inconclusive; putting the 5 unit limit in the headline and above the credit card field performed very poorly, so needed to cut the test early.



Conclusions

Tabled for now.