KompressKinetic Socks Optimization Plan
- Tim Shuvaloff
- Kelly Donaldson (Unlicensed)
- Katie Yang (Unlicensed)
BA - Kelly Donaldson
Split Testing - https://docs.google.com/spreadsheets/u/1/d/1tsV64xeaJHDeGZX3NTzgOJ-92rmdhfpddgj008qhfzo/edit?usp=drive_web&ouid=101867788754402939158
KPI Priority - CVR
| Completed | |||||||
|---|---|---|---|---|---|---|---|
| Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
| 1 | Upsell Order Change + Creation |
| DFSB-3214 - Getting issue details... STATUS | LAUNCHED | Sept 24th | https://www.buykompresskinetic.com/en/special-offer-arch.html https://www.buykompresskinetic.com/en/special-offer-warranty20.html https://www.buykompresskinetic.com/en/special-offer-mini-sock.html | |
| 2 | Upsell Test |
| Determine best upsell for the funnel | DFSB-3331 - Getting issue details... STATUS | LAUNCHED | Sept 25th | https://www.buykompresskinetic.com/en/special-offer-sole.html https://www.buykompresskinetic.com/en/special-offer-earbuds.html |
| 3 | Pricing Variations |
| Have a variety of different price points available to affiliates Determine best initial price point | DFSB-3235 - Getting issue details... STATUS | LAUNCHED | Sept 16th | OFFER: https://vervedirect.everflowclient.io/offers/1878 https://www.buykompresskinetic.com/en/pre-1.html OFFER: https://vervedirect.everflowclient.io/offers/1887 https://www.buykompresskinetic.com/en/pre-1a.html OFFER: https://vervedirect.everflowclient.io/offers/1888 https://www.buykompresskinetic.com/en/pre-1b.html |
| 4 | Interstitial | STP-195 - Getting issue details... STATUS | LAUNCHED | Oct 17th | https://www.buykompresskinetic.com/en/index.html Link Repository: https://docs.google.com/spreadsheets/d/12Kz_p1A_HV0WGB6C5L9WW1qctMLxfs_NOFIi2Zw1__8/edit#gid=0 | ||
| 5 | Additional Presale | Special Tactics Presale Older (50+) guy injury recovery angle | DFSB-3579 - Getting issue details... STATUS | LAUNCHED | Oct 17th | https://www.buykompresskinetic.com/en/pre-2.html Link Repository: https://docs.google.com/spreadsheets/d/12Kz_p1A_HV0WGB6C5L9WW1qctMLxfs_NOFIi2Zw1__8/edit#gid=0 | |
| 6 | Golden Standard Checkout |
| New golden standard checkout | DFSB-3601 - Getting issue details... STATUS | DONE | Oct 25th | https://www.buykompresskinetic.com/en/order-global.html Based on: https://www.thegadgetreviewguy.com/en/order-sp-v5.html |
| 7 | Presale 1 Variation | Test with swapping out the images for GIFs | Increase CTR | DFSB-3800 - Getting issue details... STATUS | DONE | Nov 13th | https://www.buykompresskinetic.com/en/pre-1-gif.html |
| 8 | Progress Bar Loader | DFSB-3715 - Getting issue details... STATUS | DONE | Nov 13th | https://www.buykompresskinetic.com/en/pre-2h.html | ||
| 9 | DE funnel variation | DFSB-3307 - Getting issue details... STATUS DFSB-3664 - Getting issue details... STATUS | LAUNCHED | Oct 15th | Copying over for ST STP-270 - Getting issue details... STATUS | ||
| 10 | FR funnel variation | DFSB-3313 - Getting issue details... STATUS | LAUNCHED | Nov 8th | |||
| 11 | Additional Presale | Nurse-angle presale | DC-2083 - Getting issue details... STATUS | In design | December 9th | Will be pre-3.html | |
| In Progress | |||||||
| Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
1 | Additional Presale | Special Tactics Presale | STP-237 - Getting issue details... STATUS | In design | EOY | Will be pre-4.html | |
| 2 | |||||||