LiveWave Optimization Plan

BA - Kelly
Split Test Results - https://drive.google.com/drive/u/1/folders/1HpAm9m9WVN8r1jbrK–4Ek2Ly7Bi2ole
KPI Priority - CVR

Priority	Funnel Class	Change	Steps	Goals	Ticket Links	Completion Status	Deployment ETA	Extra Notes
Completed Items
1	ST Checkout, DE	Pricing	1. Update DE ST Checkout to 8.95, 9.95, 10.95, 11.95 shipping cost on 1-4 options a. Using template here - https://www.getlivewaveantenna.com/de/order-st.html 2. New offer with Ops, CPA at $38	Bringing up to Standard	STP-109 - Getting issue details... STATUS	Launched in EF Offer 1868	September 6th	https://www.getlivewaveantenna.com/de/pre-hc-ship.html?iep=true https://www.getlivewaveantenna.com/de/index-hc-ship.html?iep=true https://www.getlivewaveantenna.com/de/order-hc-ship.html?iep=true
2	ST Checkout, FR	New Pages	1. Prepare FR ST Checkout for LiveWave FR Main campaign, with above shipping costs a. https://www.getlivewaveantenna.com/de/order-st.html b. Prepare for FR 2. New offer with Ops, CPA at $38	New checkout option for AM team	STP-108 - Getting issue details... STATUS	Launched in EF Offer 1903	September 23rd	https://www.getlivewaveantenna.com/fr/pre-st.html?iep=true https://www.getlivewaveantenna.com/fr/index-st.html?iep=true https://www.getlivewaveantenna.com/fr/order-st.html?iep=true