SuperBoost (ST) Optimization Plan

BA-?

Priority	Change	Goals	Ticket Links	Extra Notes
	FOMO showing people buying more than 1 unit.	Increase AOV		Instead of the sliding card (or split test vs sliding card) change the content of the FOMO to notoriously reflect some cases where customers bought more than one. Easier and faster to implement than the sliding card, but the lower possible impact in performance. Link: https://www.thegadgetreviewguy.com/en/order-fomo.html?fomo=1
	Real comments on the SuperBoost checkout	No effect	SPLIT-9 - Getting issue details... STATUS	Compliance Test: https://www.thegadgetreviewguy.com/en/order-v1-fb.html
1	Headline/image Tests all Geos	Increase CTR / CVR		Launch Plan sent to Tim VIA slack
	Create a short mobile presale version	Increase CTR / CVR
4	Product review Presale	Increase CTR / CVR
5	New presale Story (1)	Increase CTR / CVR
6	New presale Story (2)	Increase CTR / CVR
2	Add a product link to the copy of the presale closer to the top	Increase CTR / CVR
3	Add Trust Logos to Order page under CTA and re-arrange form system	CVR	SPLIT-24 - Getting issue details... STATUS
	Build visual hierarchy with color / and text size (example booking.com)	CVR	SPLIT-19 - Getting issue details... STATUS
	Optimize mobile for older demographics ( text size, spacing, etc...)	Increase CTR / CVR	SPLIT-15 - Getting issue details... STATUS
	Add a sliding card, just below the total, better if it has a discreet but catchy effect (glow or shine or shadow or heartbeat, etc) that says something like: Your current selection is "$xx", if you add "x" more boosters/antennas/ W/E, you will be saving "$xx". Then a button "Yes, add "x" more boosters to my order"	AOV	SPLIT-18 - Getting issue details... STATUS
	Wheelio - remove the email field	CVR
	Create a down-sell option for the Wifi adapter upsell product	AOV
	Free Gift - Exit Pop	CVR

Split Test

SuperBoost (ST) Optimization Plan

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