SuperBoost (ST) Optimization Plan
- Aaron Jacques (Unlicensed)
Owned by Aaron Jacques (Unlicensed)
BA-?
| Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
|---|---|---|---|---|---|---|---|
| FOMO showing people buying more than 1 unit. | Increase AOV | Instead of the sliding card (or split test vs sliding card) change the content of the FOMO to notoriously reflect some cases where customers bought more than one. Easier and faster to implement than the sliding card, but the lower possible impact in performance. Link: https://www.thegadgetreviewguy.com/en/order-fomo.html?fomo=1 | |||||
| Real comments on the SuperBoost checkout | No effect | SPLIT-9 - Getting issue details... STATUS | Compliance Test: | ||||
| 1 | Headline/image | Increase CTR / CVR | Launch Plan sent to Tim VIA slack | ||||
| Create a short mobile presale version | Increase | ||||||
| 4 | Product review Presale | Increase CTR / CVR | |||||
| 5 | New presale Story (1) | Increase CTR / CVR | |||||
| 6 | New presale Story (2) | Increase CTR / CVR | |||||
| 2 | Add a product link to the copy of the presale closer to the top | Increase CTR / CVR | |||||
| 3 | Add Trust Logos to Order page under CTA and re-arrange form system | CVR | SPLIT-24 - Getting issue details... STATUS | ||||
| Build visual hierarchy with color / and text size (example booking.com) | CVR | SPLIT-19 - Getting issue details... STATUS | |||||
| Optimize mobile for older demographics ( text size, spacing, etc...) | Increase CTR / CVR | SPLIT-15 - Getting issue details... STATUS | |||||
| Add a sliding card, just below the total, better if it has a discreet but catchy effect (glow or shine or shadow or heartbeat, etc) that says something like: Your current selection is "$xx", if you add "x" more boosters/antennas/ W/E, you will be saving "$xx". Then a button "Yes, add "x" more boosters to my order" | AOV | SPLIT-18 - Getting issue details... STATUS | |||||
| Wheelio - remove the email field | CVR | ||||||
| Create a down-sell option for the Wifi adapter upsell product | AOV | ||||||
| Free Gift - Exit Pop | CVR |