Superboost Optimization Plan

BA - Kelly Donaldson
Split Test Results - https://drive.google.com/drive/u/1/folders/1yf-cEthAntSrly0Hk6ReYzGliV6cWFw_
KPI Priority - CVR
Split testing report: https://docs.google.com/document/d/1OGUbr0RwAoCU9pfSrDcidCOeiS7uS7qMi5Q8aDxqPIM/edit#heading=h.jaszgegn10af

Priority	Change	Descriptions	Goals	Ticket Links	Completion Status	Links	Extra Notes
CURRENT PRIORITIES
	Payment Processing	Paypal Installments Test	Increase CVR by offering installment payments		IN DEV
	Buy 1 More Test	Under the 1 unit, put "Buy 1 More, 1/2 Shipping", then when they select 2, same effect with arrows put "Buy 1 More Free Shipping"			IN PROGRESS
	Upsell	New Style Playbeatz Upsell	Increase TR	STP-222 - Getting issue details... STATUS	IN DEV	Desktop: https://dfoglobal.invisionapp.com/share/79UATDZEAGY Mobile: https://dfoglobal.invisionapp.com/share/4RUATGVCAPG
	USB Wifi Stick Upsell			STP-192 - Getting issue details... STATUS STP-203 - Getting issue details... STATUS	Page development done	https://www.superboostwifi.com/en/special-offer-usbwifi.html https://www.thegadgetreviewguy.com/en/special-offer-usbwifi.html	Moving to gadgetreview, no available properties and must wait for live tests to finish
	Real Comments on Checkout			SPLIT-9 - Getting issue details... STATUS	DONE		Pending open space
	FOMO Revamp						Instead of the sliding card (or split test vs sliding card) change the content of the FOMO to notoriously reflect some cases where customers bought more than one. Easier and faster to implement than the sliding card, but the lower possible impact in performance. Link: https://www.thegadgetreviewguy.com/en/order-fomo.html?fomo=1 Pending Open Space
	Add Trust Logos to Order page under CTA and re-arrange form system			SPLIT-24 - Getting issue details... STATUS
	Build visual hierarchy with color / and text size (example booking.com)			SPLIT-19 - Getting issue details... STATUS
	Optimize mobile for older demographics ( text size, spacing, etc...)			SPLIT-15 - Getting issue details... STATUS
	Add a sliding card, just below the total, better if it has a discreet but catchy effect (glow or shine or shadow or heartbeat, etc) that says something like: Your current selection is "$xx", if you add "x" more boosters/antennas/ W/E, you will be saving "$xx". Then a button "Yes, add "x" more boosters to my order"			SPLIT-18 - Getting issue details... STATUS
	Price Variation	Create a 49.99 Pricing variation with $10 exit pop with this funnel https://www.specialdreamdeals.com/en/		DFSB-3506 - Getting issue details... STATUS	BACKLOG
	Add Progress Bar for completion of purchase
	Add Number of Clicks to Checkout
	Generic Warranty Upsell			STP-197 - Getting issue details... STATUS	Page development done	https://www.thegadgetreviewguy.com/en/special-offer-general-warranty.html https://www.superboostwifi.com/en/special-offer-general-warranty.html	Please note this is also on Kompress Kinetics, Clipperpro and MindInsole
	New Price + Unit Selection Order Change			STP-219 - Getting issue details... STATUS	Page development done	https://www.thegadgetreviewguy.com/en/order-hpfunits.html?iep=true
	Index Variation UK			SEO-187 - Getting issue details... STATUS	Page development done	https://www.thegadgetreviewguy.com/uk/index-d.html?iep=true https://www.thegadgetreviewguy.com/uk/index-d-bf.html?iep=true https://www.thegadgetreviewguy.com/uk/index-d-cm.html?iep=true https://www.thegadgetreviewguy.com/uk/index-d-holiday.html?iep=true
	Mobile Only Var for Buy 1 more OP	Mobile only updates for the Buy 1 More Order page		STP-240 - Getting issue details... STATUS		https://www.thegadgetreviewguy.com/en/order-ship-btnmobile.html
	PlayBeatz Checkout Styled Upsell			STP-222 - Getting issue details... STATUS		https://www.thegadgetreviewguy.com/en/special-offer-earbuds-v3.html https://www.superboostwifi.com/en/special-offer-earbuds-v3.html

Priority		Goals	Ticket Links	Completion Status	Deployment ETA
LIVE TESTS
	ST - Upsell flow Split Test	STP-178 - Getting issue details... STATUS	Page Development Complete	LIVE	https://www.superboostwifi.com/en/order-upfl.html?iep=true
	ST - OP Variation Split Test	STP-178 - Getting issue details... STATUS	Page Development Complete	LIVE	https://www.superboostwifi.com/en/order-sp-v5.html?iep=true
	TrifiBoost Upsell	STP-163 - Getting issue details... STATUS	Page development done	LIVE	https://www.thegadgetreviewguy.com/en/special-offer-trifi.html

Priority	Change	Steps	Goals	Ticket Links	Completion Status	Deployment ETA	Extra Notes
COMPLETED ITEMS