FotiaLamp Optimization Plan

BA - Tyler Hesketh
Split Test Results - 
KPI Priority - CVR

CURRENT PRIORITIES
PriorityChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes
3Pricing Variations
  1. Please prepare 3 pricing variations per here
  2. Set them up as separate offers in Everflow and Everflow Mail

Have a variety of different price points available to affiliates


Determine best initial price point

LC:

DFSB-3841 - Getting issue details... STATUS

HC: 

DFSB-3840 - Getting issue details... STATUS

In Progress



1Upsell Order Change + Creation
  1. Please create an upsell based on this, from this pricing grid(fixed to 20%)
  2. Upsell order should be Warranty - Upsell 1 - Delayed Mini




Upsell warranty live

2Upsell Test
  1. Please prepare standard upsell templates for the 2 extra upsells noted in the first tab here (TBD)
  2. Send Tim final links for split testing
Determine best upsell for the funnel


PD Developed a survival Kit for FotiaLamp, that is the main upsell


will prepare additional 


4Golden Standard Checkout
  1. Please prepare the golden standard checkout for all CTC's 
New golden standard checkout template


Live









COMPLETED ITEMS
PriorityChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes