Feb 04, 2020

Owned by Sida Jiang (Unlicensed)
Feb 04, 2020
1 min read

Attendees: Marco, Tim, Paul, Katie, Vanessa, Sida

Purpose: presenting split test ideas for the week, inform team of the golden standard

Ideas & Outcomes:

 

Presale Testing Ideas

  • Month specific banner (ie. Spring special, Summer vacation special etc.)

  • Adding timer to the floating CTA bar for countdown to create urgency for purchasing

  • Have the small section on the right column be floating, with a CTA

  • Exitpop - “text 8988 for a coupon code“ or “input your email for a coupon code“, to increase customer engagement and also to collect email/phone data

  • Test out facebook messenger bot

  • Test different movement patterns

  • Test CTA button with shorter copy

  • Test sound cues and different colors

 

Checkout Testing Ideas

  • Internal team to try the long video ad direct to checkout

  • Switching the unit selection and payment section on the checkout form, for payment/customer info section to come first

  • Moving the security badge up on the checkout page to capture attention

 

Upsell Testing Ideas

  • Adding compatibility features

  • When adding reviews, be mindful that there should be no perfect 5 star reviews to make it more believable