Apr 16, 2020 - NeckRelax Ideas Brainstorm

Items Discussed

• banner split test setup

• neckrelax split test ideas

NeckRelax Ideas Brainstorm

Presale

• New presale angle that focuses on chronic pain, and how neckrelax will reduce this pain. (vs. the current angle that is focusing on office worker neck pain)

• Stronger graphics (pain inducing graphics?) to go with chronic pain angle, so target demographic can relate to this to increase CTR.

Index

• Video needed - to show people how the product works, and how it can relief pain

• Adding a price comparison chart - how much a massage session costs vs how much a neckrelax costs, to let customers know that they are saving alot with their purchase

Checkout

• Freeshipping - currently offered, but we need to advertise for it more so it stands out (badges or mentionings prior to unit selection)

• Amazon styled testimonials - in development

• LCTC - perhaps trying the price at 77.99 or a tiny bit lower USD cost to test sensitivity

Upsell

• Testing Kaydia pain patch vs. the current massage ball upsell

• Testing to create delayed mini as a pop prior to warranty upsell, since delayed mini tends to have higher TR.

• Testing to add conductor gel as an upsell product to go along with neckrelax