May 14, 2020 - InfinitiKloud Ideas Brainstorm

InfinitiKloud Ideas Brainstorm

Current Profit Margin: 21.2%, Current AOV: increasing for the month of April

Main Focus of discussion: increasing CVR on IK funnels.

Checkout

Current CVR: 4.5%
Current default OP: https://www.infinitikloud.com/en/order-sd-g2-alt.html

  • Have another design that incorporates the GB choices into the unit selection, in order to have customers have 1 less choice to make

  • Test with free shipping during this time period (Note: there is currently a version being developed that is lowered shipping, with GB selector moved down below unit selection)

  • Warranty bump offer directly on OP

  • Test with just 128GB memory, since that has the highest TR from the 3 choices.

  • Test with bundled packages for the GB memories and quantity selector.

  • Test with an interstitial and order page hybrid (lower priority as it takes the most effort)

Upsell

  • Test different products for upsells, as the current upsell TR on 2nd upsell product is not optimal.

  • Test with product package along with warranty bump offer