The 50% Business Rule
- Susanna Romanelli (Unlicensed)
There is a business rule for which, if the customer’s credit card is declined because there are no sufficient funds, the system tries to force the payments 3 times, at the third time it will automatically apply a 50% discount on the payment.
This rule is applied for regular orders and 15 days trial offers.
For normal orders, these attempts are done the same day the customer places the order, for 15 day free trial these attempts are applied within 5 days between each other, once the system triggered the charge at the end of the trial.
However, the 50% discount rule has now been updated.
For pre-orders and extended free trial orders, when customers pay with prepaid cards and the system recognizes this, it will charge the customer in full.
In other words, if the customer’s pre-paid card is declined because of insufficient funds, then on the third attempt the customer is not going to receive the 50% discount as before.
Please note that:
For regular orders and extended free trials, if customers paid with Credit Card, the 50% discount is still applied at the third attempt.
For pre-order, the 50% rule, at the third attempt, is not applied to any card (prepaid or regular credit card).