Phase 1 Action Plan

1.Implement Presale Event in GTM

Instructions – To fire on all presale pages ONLY. Add below script to GTM

<script> window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'Presale' }); </script>

2. Implement Interstitial Event in GTM

Instructions – To fire on all interstitial pages ONLY. Add below script to GTM

<script> window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'Interstitial' }); </script>

3. Implement Checkout Event in GTM

Instructions – To fire on all checkout pages only. Add below script to GTM

<script> window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'Checkout' }); </script>

4. Implement Conversion Event in GTM

Instructions – Fire on the first upsell page only (or the conversion with Pixelmator logic)

<script> window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'Conversion' }); </script>

5.Implement Decline Event in GTM

Instructions – Fire on decline page

<script> window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': '
Decline' }); </script>

6. Implement Upsell 1,2,3, etc. Purchases in GTM

Instructions – Fire on purchase of Upsell 1, 2, 3, etc. (purchase of each upsell only)

Replace “X” in “Upsell “extension”” with extension of upsell order purchase. i.e. special-offer-warranty20 would be “Upsell warranty 20”, mini booster would be “Upsell Mini Booster”

<script> window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'Upsell X' }); </script>

Implementation Plan