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This system was created in order payout 50% of the CPA to leads generated from Affiliates and Media Buyers from Email Capture Widgets on presales, or from CTRWOW.

  • Revshare Eligibility Criteria for ALL Leads

    • Lead/Email is from an Affiliate or Internal Media Buyer Affid (Original Affiliate ID)

    • Lead/Email is collected from Widget

    • Lead/Email does not exist in CRM (Partial Lead)

    • Lead/Email exists in CRM but has no revenue (Partial Lead)


In order to leverage this system, Ops must setup and provide the following:

  • GTM

    • Setup Revshare Conversion Tag, Triggers and Variables

  • Everflow

    • Create Coupon Code

    • Create Custom Settings

    • Daily Adjustments to Revenue** (Required until EF allows us to pass &revenue_amount)

  • Direct Linking

    • How to format a direct link for immediate use in Maropost campaigns?

    • How to verify tracking?

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