GTM - How to Setup Revshare Tracking

Requirements:

• Clicks must be tracking to the Maropost Affiliate ID

• Conversion must fire to Maropost Revshare Affiliate ID (4045) and back to the Internal Media Buyer/Affiliate that generated the sale. Payout amount should be at 50% of the CPA set on the offer.

Steps:

1. Create a Revshare Conversion Tag for Affid 4045 - DFO - Maropost - Revshare
   

   <!--Affid Remarketing - Maropost RS ID - 4045 - ORANGE-->
   
   <script type="text/javascript" 
       src="https://{{domain2}}/scripts/sdk/everflow.js"></script>
   
   <script type="text/javascript">
   EF.conversion({
       offer_id: {{S4}},
       adv1: {{CRM Order Id}},
       coupon_code: '4045RS{{S4}}',
       parameters: {
       "payout_amount": {{REPLACE_WITH_50%_of_CPA}},
       }
   });
   </script>
   
   <--! Parameter Guide-->
   {domain2} // Tracking domain where conversion will be registered ** Must not match tracking domain in domain1 or EF tracking link
   {S4} // Offer ID from URL
   {CRM Order ID} // Order ID from CRM

2. Create a Revshare Conversion Tag for Affid X - Internal Media Buyers and Affiliates
   

   <!--Affid Original - Affiliate or Media Buyer ID - ORANGE-->
   
   <script type="text/javascript" 
       src="https://{{domain2}}/scripts/sdk/everflow.js"></script>
   
   <script type="text/javascript">
   EF.conversion({
       offer_id: {{S4}},
       adv1: {{CRM Order Id}},
       coupon_code: '{{S2}}RS{{S4}}',
       parameters: {
       "payout_amount": {{REPLACE_WITH_50%_of_CPA}},
       }
   });
   </script>
   
   <--! Parameter Guide-->
   {domain2} // Tracking domain where conversion will be registered ** Must not match tracking domain in domain1 or EF tracking link
   {S2} // Affiliate ID Original
   {S4} // Offer ID from URL
   {CRM Order ID} // Order ID from CRM

3. Create Revshare Trigger Logic
   

   

   Page URL contains ERS=Y // Required in order to prevent pixelmator script from firing
   Page URL contains Widget=Y // Required in order to ensure lead came from widget
   S2 does not match RegEx (ignore case) 1474/1728 // Prevents revshare on DFO owned leads
   Page URL matches RegEx (ignore case) Affid=1474|Affid=1728 // Indicator that DL is from Maropost ID

4. Create Variables in GTM

   1. {domain2} - second tracking domain required for attributing conversions to Affid Original + Affid RM Revshare

   2. {s2} - the parameter where Affid Original will be passed

   3. {s4} - the parameter that contains the offer ID

   4. {CRM Order ID} - variable to record the OrderID on these sales, in order to avoid duplicate sale issues.

   5. {{REPLACE_WITH_50%_of_CPA}} - create a new variable named ‘Revshare CPA - Offer X'