Versions Compared

Version Old Version 62 New Version 63
Changes made by

Sida Jiang (Unlicensed)

Sida Jiang (Unlicensed)

Saved on

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

Note

2020 Golden Standard Updates

  • No $10 off immediate exitpops

  • Order of the product units will be: 3-1-2-4-5

  • Pricing grid will denote the exitpop product (if there is any)

  • Please note ALL testimonials should be real ones (check Brand Databank for testimonial assets)

  • $10 off future value exit pop coupon naming convention: [Brand]10NEXT

  • Any funnel that has the additional unit pop will NOT have the delayed mini page

  • As of Oct 5th, any pages that has the Paypal payment button will have it moved below the CC Checkout button

  • Master Invision File - https://dfoglobal.invisionapp.com/share/4QXDS72G7HF

  • Master NAS File Path - DFO CM Van / Video & Photo / Product Marketing / 1 – GoldenStandard

Info

Under the new golden standard template, note the below:

  • The only difference between High CVR and High AOV pages currently is the order of units. (where HCVR has 1-3-2-4-5 unit order, with 3 units highlighted and preselected)

  1. ?temp=haov - add this, page switches to haov unit orders

  2. ?temp=hcvr - add this, page switches to hcvr unit orders

  • For any pages under new template, there will be a parameter to switch between high CVR and high AOV pages: add param “temp=hcvr” to switch page to high cvr, add param “temp=haov” to switch page to high aov

  • Full price preorder is to become a default to set aside, when launching new offers (as of May 25, 2020)

Presale Aspect - https://www.

getplaybeatz

mytvfix.com/en/pre-

1f-b

1.html

  • Right hand side floating image with pulsating CTA

  • Showing “Advertorial“ on top of the page (font and size is dependent on traffic platform, for any specific font/size requirements, please duplicate out to separate page)

  • Social Icons are also dependent on the traffic platform, for any specific requirements, please duplicate out to separate page

  • Pulsating floating CTA appearing when user scrolls - pre-existing feature, catching attention

...

...

High Performance Checkout page - https://www.

buyblaux

monostarscope.com/en/order

-ac-spgs

.html

  • Paypal Payment Button Removed only on high traffic pages - current list here , otherwise Paypal button placement is at the top of the checkout form

  • Pages with paypal - https://www.buyblauxbuydangobuds.com/en/order-ac-spgswh.html

  • Pages without paypal - see preview here(majority of our top traffic pages) - https://www.monostarscope.com/en/order.html

  • Additional Unit Pop - increases AOV.

  • $10 off future value exit pop - increases CVR

  • COVID Slow Shipping banner on top of every page (requirement by Facebook). Please note, as of Aug 19, 2020, all future new offers will NOT hvae have the slow shipping banner, since we will have stock for these.

  • Unit selection with product images - reduce distraction on checkout

  • Eye grabbing unit selection box golden highlights with yellow accent background

  • Secure checkout banner addition at the top

  • Comments section at the bottom with real testimonials from Brand Databank

  • Addition of the "You Saved" badge at the subtotal section - lets consumer think they are actually saving, emphasizes pricing and discount (Please note that TVBuddy’s savings badge looks different from the rest, since that is a brand specific standard)

  • Green loading transition screen - offers consumer something to look at while waiting for the upsell to load

  • Please note to have Affiliate Link at the footer of all pages

...

Additional Unit Pop (to increase AOV, and also increase profit for no recorded increase in refunds or chargebacks):

...

Full Price Preorder - https://www.gettvbuddy.com/en/order-res-fp.html

Full Price Preorder SOP

  • To be created together with normal Order Page for new offers

  • The only difference between full price preorder and normal order page, is the COVID banner and text mentioning of “Select Pre-Order Quantity - Guaranteed Delivery - Factory Direct”

...

Warranty Upsell - https://www.myrangextd.com/en/special-offer-warranty

-wct1

.html

...

...

2nd Upsell -  https://www.gettvbuddy.com/en/special-offer-ant4.html

...

  • Quantity selector

  • To only be added to funnels where there is no double popup pump at checkout CTAs

  • Elaborate points on the additional units

...

Archive - Previous Versions

Full Price Preorder - https://www.gettvbuddy.com/en/order-res-fp.html

Full Price Preorder SOP

  • To be created together with normal Order Page for new offers

  • The only difference between full price preorder and normal order page, is the COVID banner and text mentioning of “Select Pre-Order Quantity - Guaranteed Delivery - Factory Direct”

...

...