Golden Standard Pages - Updated Mar 2022

Owned by An Nguyen (Unlicensed)
Last updated: Jun 02, 2023 by Giang Hoang Nguyen (Unlicensed)
6 min read

Please note - Use this below generic golden standard for ALL new offer builds, brand specific golden standards will be on separate pages.

2023 Golden Standard Updates

  • No $10 off immediate exitpops

  • Order of the product units will be: 3-1-2-4-5

  • Pricing grid will denote the exitpop product (if there is any)

  • Please note ALL testimonials should be real ones (check Brand Databank for testimonial assets)

  • $10 off future value exit pop coupon naming convention: [Brand]10NEXT

  • Any funnel that has the additional unit pop will NOT have the delayed mini page

  • As of Oct 5th 2020, any pages that has the Paypal payment button will have it moved below the CC Checkout button

  • As of Dec 22nd 2020, EN pages will have Googlepay/Apple Pay option

  • As of Jun 2021, checkout pages will have shipping and tax removed from the subtotals section, and be replaced with “Shipping and tax will be settled upon checkout confirmation” line. Shipping/tax charge will be displayed on confirmation page

  • As of Mar 2022, checkout pages will have shipping form placed before the payment form.

  • As of Jun 02, 2023, checkout page will have the warning message “Friendly reminder: It looks like you've shopped with us before! Before proceeding, please take a moment to review your previous order to ensure you don't accidentally place a duplicate” appears under the email input field if a user just ordered within 60 minutes.

  • Master Invision File -

  • Master NAS File Path - DFO CM Van / Video & Photo / Product Marketing / 1 – GoldenStandard

Under the new golden standard template, note the below:

  • The only difference between High CVR and High AOV pages currently is the order of units. (where HCVR has 1-3-2-4-5 unit order, with 1st unit in the list preselected, and golden border around 3 units)

  1. ?temp=haov - add this, page switches to haov unit orders (3-1-2-4-5)

  2. ?temp=hcvr - add this, page switches to hcvr unit orders (1-3-2-4-5)

  • For any pages under new template, there will be a parameter to switch between high CVR and high AOV pages: add param “temp=hcvr” to switch page to high cvr, add param “temp=haov” to switch page to high aov

 

  • For Product list which have 4 items:

    • hcvr: product list order: 1*-3-2-4

    • haov: product list order: 3*-1-2-4

    • For Product list which have 3 items (Koretrak for example):

      • hcvr3: product list order: 1 - 2* - 3 

      • haov3: product list order: 2* -1 - 3

    • "*" means that item is preselected - always the first one.

    • Note: Yellow highlight border at product item always stays on 3x package (or the one configured as recommended product)

For the full list of working URL parameters, please refer to wiki page here - URL Parameters

Presale Aspect - https://www.mytvfix.com/en/pre-1.html

Presale Aspect - https://www.mytvfix.com/en/pre-1.html

  • Right hand side floating image with pulsating CTA

  • Showing “Advertorial“ on top of the page (font and size is dependent on traffic platform, for any specific font/size requirements, please duplicate out to separate page)

  • Social Icons are also dependent on the traffic platform, for any specific requirements, please duplicate out to separate page

  • Pulsating floating CTA appearing when user scrolls - pre-existing feature, catching attention

 

High Performance Checkout page

High Performance Checkout page

  • Pages with paypal - https://www.myrangextd.com/en/order.html

  • Pages without paypal (majority of our top traffic pages) - https://www.monostarscope.com/en/order.html

  • Please note, as of Aug 19, 2020, all future new offers will NOT have the slow shipping banner, please remove off of the live offers as well.

  • Secure checkout banner addition at the top

  • Unit selection with product images - reduce distraction on checkout

  • Eye grabbing unit selection box golden highlights with yellow accent background

  • Display of regular cost and discounted cost

  • Addition of the "You Saved" badge at the subtotal section - lets consumer think they are actually saving, emphasizes pricing and discount (Please note that TVBuddy’s savings badge looks different from the rest, since that is a brand specific standard)

  • *special case - Paypal Payment Button Removed only on high traffic pages - current list here

  • As of Oct 5th, any pages that has the Paypal payment button will have it moved below the CC Checkout button

  • Expanded comments section at the bottom with real testimonials from Brand Databank

  • Please note to have Affiliate Link at the footer of all pages

  • Green loading transition screen - offers consumer something to look at while waiting for the upsell to load

  • Additional Unit Pop - increases AOV.

  • $10 off future value exit pop - increases CVR

  • Jan 19, 2021 - Adding the word “SECURE“ to CC checkout CTA where applicable, so it reads “Complete Secure Checkout“

  • Jan 25, 2021 - Adding Gpay/Apay Logos to the security banners where applicable, to increase CVR especially for mobile

  • Mar 9, 2021- Adding a “Taxes“ line at the bottom of the subtotals line on the checkout page for both desktop and mobile.

  • Jun 14, 2021 - Removing the shipping/tax mentioning from the checkout page for both desktop and mobile.

  • Mar 8, 2022 - shipping form is placed before the payment form.

Non Paypal

 

Paypal

 

$10 Off Future Exit pop (to increase CVR and introduce leads/purchases to ecomm sites) - reference on https://www.gettvbuddy.com/en/order-gt-expp3.html?iep=true

Additional Unit Pop (to increase AOV, and also increase profit for no recorded increase in refunds or chargebacks):

Warranty Upsell - https://www.thebuzzbgone.com/zap/en/special-offer-comb-weo2.html

Warranty Upsell - https://www.thebuzzbgone.com/zap/en/special-offer-comb-weo2.html

  • New comparison styled copy

  • New element addition to the page - adding a black banner at the top of the page, with copy “Do not hit the “Back“ Button - It may cause multiple charges to your card“, to prevent losing customers trying to click out of the page

  • New color scheme - changing the banner color to green

  • New protect plus section added at the top of the page

 

2nd Upsell -  https://www.buydangobuds.com/en/special-offer-charger.html

2nd Upsell -  https://www.buydangobuds.com/en/special-offer-charger.html

  • Addition of timer

  • Addition of 2nd and 3rd CTA

  • Addition of comment section

  • Removal of price mentioning from all upsell CTA buttons

  • New element addition to the page - adding a black banner at the top of the page, with copy “Do not hit the “Back“ Button - It may cause multiple charges to your card“, to prevent losing customers trying to click out of the page. If the page has a timer, please get rid of the timer banner and put this on instead.

  • New copy addition to the page - “IMPORTANT This is the best price that you will see for ____! Our customers always come back for more and have to pay full price”

 

Archived - Previous Versions

Archived - Previous Versions

Delayed Mini - https://www.getplaybeatz.com/en/special-offer-mini.html (This is to be removed on any funnel that has the diggy pop)

Delayed Mini - https://www.getplaybeatz.com/en/special-offer-mini.html (This is to be removed on any funnel that has the diggy pop)

  • Quantity selector

  • To only be added to funnels where there is no double popup pump at checkout CTAs

  • Elaborate points on the additional units

Full Price Preorder - https://www.gettvbuddy.com/en/order-res-fp.html

Full Price Preorder SOP

  • To be created together with normal Order Page for new offers

  • The only difference between full price preorder and normal order page, is the COVID banner and text mentioning of “Select Pre-Order Quantity - Guaranteed Delivery - Factory Direct”