Split Test Home

Idea ticketed on SPLIT board and assigned to self

If AB test - prior to launching the VWO campaign, pass the final version previews to Tim for approval

If Split URL test - assign to copy/design accordingly, and prior to sending to dev team, pass the final version to Tim for approval.

For any split URL test tickets to dev, cc Sida on the ticket for prioritization.

For any split test requested by someone that is not on the team, pass on the final version to them for approval before launching in VWO.

After the test finishes, if there are no other tests on the domain/page, please remove the VWO code from the control page.

After the test finishes, pass on the test report to Tim for final approval before sending it out to the team and updating this sheet.

If SL/Preheader test - prior to launching the Blueshift campaign, pass on the final copy to Tim for approval

If Creatives test - prior to launching the Blueshift campaign, pass on the final creative to Tim or requester for approval.

For any creatives test copy/design tickets to creative team, cc Ann on the ticket; for any creatives coding requests to dev team, cc Sida on the ticket.

Prior to launching any SL/Preheader test, double check if there is an existing campaign running already, if you are not duplicating from that campaign, pause this original campaign before starting your test.

After the test finishes, remember to relaunch the original campaign and proceed with test reports and report updates.