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Drip is an email marketing solution catering to businesses of all sizes across various industries such as marketing and advertising, consumer goods, and e-learning. Key features include workflow automation, multi-channel marketing, personalized email campaigns, and customer activity reporting.

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DRIP login dashboard URL: https://login.getdrip.com

How does it work?

Tip

Every 30 minutes, DRIP collects the data from the pages of the CRM campaigns which that have been set up with it.

The data gather and , gather on the CRM checkout pages, is stored inside the DRIP database is about three customers behaviors mainly:

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Note

Please note that DRIP should be enabled in all campaigns chosen, which means setting it campaign per campaign as per the below instructions.

  1. Login in to your CRM instance

  2. Go to the left side menu and select Campaign Management and then Settings

  3. Once the Settings is selected, the user is redirected to the Campaigns Page page, in which are listed all campaigns created

  4. Select one of the campaigns available, by clicking on the campaign name or clicking on the + Create New button, and he/she will be redirected to the new Campaign Settings Page (see below example):

  5. Once the user is on the Campaign Settings page, go to the right side of the page and click on Email Service Providers from the menu

  6. On the Email Service Providers, the user can see listed the option Drip add the option DRIP

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  7. Which will be then listed within the campaign email service providers

  8. The toggle, on the column called Is Active, has to be switch to ON

  9. Then click on the Edit button on the right side of the Drip row

  10. A tab will pop up, where the user needs to add:
    (tick) The Authorization Token

    (tick) The Account ID

    (tick) The Application Name

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Please note that the above information can be easily found on the user’s DRIP account

How to find the above Authorization Token, Account ID and Application Name inside the DRIP Dashboard?

Please follow below steps:

  1. Log in to your DRIP account

  2. From the Dashboard, go to the top right and select the user icon that will open the account side menu

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  3. Select User Settings

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  4. On the User Settings page, the API Token is available

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  5. To find also the Account ID and the Application Name, go back to the DRIP Dashboard and click on the Settings icon, located on the bottom left of the page

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    6. A side menu will be displayed and from there click on Account

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    7. On the Account page, the user can find both: the Account ID and the Application Name

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Please note that also the URL Callback should be configured inside DRIP so eManage CRM will receive back a response every time, DRIP collects data from the checkout page of the CRM campaign(s).

The URL Callback

To find where to set this informationthe URL Callback, please follow the below steps:

  1. Log in to your DRIP account

  2. From the Dashboard, go to the top right and select the user icon that will open the account side menu

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  3. Select User Settings, select OAuth Application, and then click on the EDit Edit button

4. On the User Settings page, select OAuth Application and then on the Edit button:

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5. The Basic Settings page will open and there, the user can set the CallBack URL on its field

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How to check the data inside DRIP

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  1. From the DRIP dashboard, go to the left side menu and click on People

  2. On the People page, all the orders will be listed on in it.

  •  Furthermore, if selecting the More Options icon, the scroll-down menu will pop up, and in which the user can select Orders

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and check the orders report (see below example):

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  •  In addition to the aboveOtherwise, if selecting the View Person icon:

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and by clicking on the plus icon, more details will be provided for each order (see below example):

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Examples of the data pick up by DRIP from the CRM Campaigns checkout pages

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This category refers to cases in which a potential customer starts a check-out process for an online order, but drops out of the process before completing the purchase. On these events, the only detail collected are is the email address

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Declined Purchases

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