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  1. Abandoned: refers to cases in which a potential customer starts a check-out process for an online order but drops out of the process before completing the purchase

  2. Declined: refers to purchases which payment transaction has been declined

  3. Purchases: for all successful orders

Tip

When a customer filled his/her email and all details on the checkout page, the system triggers an API call Leadgen that records the customer’s information.The data is passed from CRM to Klaviyo every 30 minutes.

How to set Klaviyo in a CRM Campaign?

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