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Generally speaking, they work like Coupons, even though there are some additional features that have been implemented. For instance, Gift Cards function as a DFO prepaid card cards that can be recharged, giving customers the opportunity to reuse them for more than just one-time purchases.
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Therefore, one of the ideas behind Gift Cards is remarketing traffic/customers to place new orders in the DFO funnels without the needs of need for intermediaries sources like affiliates.
The first-time customers (the traffic), which have been redirected to DFO offers, will receive a Gift Card of an $X amount to be able to spend in on their next purchase still in the DFO sales channels. Thus, this traffic will be attracted to DFO sales without the need of affiliates and so to pay the intermediate for his/her service.
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