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What are the DFO Gift Cards?
The DFO Gift Cards are alphanumeric codes, each one of them comprises 15 characters combining numbers and letters.
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There are three ways to use Gift Cards:
As a coupon to get a discount for a purchase; customers receive a code that can be used in the next purchases to get a discount. Hence, orders are paid with two different payment methods: the customers’ credit/debit card and the Gift Card, which covers just a percentage of the order total amount.
As a standalone offline payment method to buy products and create orders.
As a good, which means being sold like any other product or service through DFO funnels.
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For more information about how refunds work with Gift Cards, please scroll down to the How do Gift Cards work with refunds? section.
The goal behind the Gift Card
One of the ways employed by DFO to increase sales is using Affiliates Marketing, whose objective is to bring new and more traffic to the DFO’s offers. However, the fees that DFO is paying for the service provided by affiliates are considerable.
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The first-time customers (the traffic), which have been redirected to DFO offers, will receive a Gift Card of an $X amount to be able to spend on their next purchase still in the DFO sales channels. Thus, this traffic will be attracted to DFO sales without the need of affiliates and so to pay the intermediate for his/her service.
List of Contents
The purpose of this documentation is to offer an overview of the new CRM feature called: Gift Cards.
Please find attached below the contents of this documentation:
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