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Melissa is a software that provides address verification serviceservices. Consequently, it can verify and correct addresses in several countries around the world, by combining the varied addressing systems internationally, so users can quickly and accurately verify an address in real - time. When customers submit their shipping address, in their orders, Melissa performs advanced lexicon and parsing for each country, returning the address as either:
Melissa hygienise verifies the address and check checks its deliverability.
Formatted and standardized to a specific postal authority’s regulations in a mailing label or database storage format.
Parsed in separate address fields such as house number, thoroughfare, locality, postal code, etc.
Translated the house, apt. number using Google Translator API. In other words, the Address Line 1 like street, road, flat/house n. etc. is already Melissa translating them when orders are coming through with Shipping addresses with Characters different from Latin; such as Arabic, Japanese, etc.
For example, for this order, the Address Line 1 was originally like this:
and then Melissa translated to:
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Therefore, if the address is in the middle of nowhere, this can lead to some doubt about the deliverability and in that case, it should be sent for manual verification to check the deliverability.
What Melissa does
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in eManage CRM
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Melissa automatically filters and screens all orders and shipping addresses that have been spotted with missing information or incorrect details and rectify them.
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