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The Address Verification section

The Address Verification section is the one in which are reported and grouped all orders in which the shipping address has missing information.

The Address Verification section has two main purposes:

  1. Collect and group all orders in which the shipping address has missing/incorrect information and which the Address Validator (Melissa) couldn't verify it automatically

  2. Enable users to go through each order to gather info from the customers, about the address, and then correct it from the order page.

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  • Melissa verifies the address and checks its deliverability.

  • Formatted and standardized to a specific postal authority’s regulations in a mailing label or database storage format.

  • Parsed in separate address fields such as house number, thoroughfare, locality, postal code, etc.

  • Translated the house, apt. number using Google Translator API. In other words, the Address Line 1 like street, road, flat/house n. etc. is already Melissa translating them when orders are coming through with Shipping addresses with Characters different from Latin; such as Arabic, Japanese, etc.

  • For example, for this order, the Address Line 1 was originally like this:

    and then Melissa translated it to:

Melissa vs Google Maps

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  • Please note that Melissa verifies batches of shipping addresses captured by the system and checks their deliverability, while Google simply checks whether these addresses are valid address addresses or not.

  • Melissa returns a score for each address.

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Info

For CRM instances that don’t have Address Validation Service activated, all orders will be fulfilled even if they have Pending Address Verification.

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