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Kelly Donaldson

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PriorityFunnel ClassChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes
1ST Checkout, Plastic ENPricing Variations


  1. Test higher price points of 33.99 and 36.99 in price sensitivity testing, and higher cost of shipping bump of $1 (including to higher units). ETA 3 days development. Will impact CVR and increase media buying CPA (available here, PRC1, PRC2, HC Ship)
  2. Get links to Tim

Find price sensitivity/CPA ratio that's ideal for everyone

Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keySTP-89
PENDINGSept 6th

ST Checkout, Plastic ENExit Pop Page Variations
  1. Exit Pop Testing – decrease exit pop price to $5 discount, test buy 2 get 1 free. Will impact CVR and increase media buying CPA
Find good option for AOV and CVR tradeoff
Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keySTP-89
PENDINGSept 9th

ST Checkout, Plastic ENUpsell A/B Test
  1. Change Manicure Set wording to Grooming Kit (CURRENTLY LIVE)


LIVE




























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