ClipperPro Optimization Plan

1)https://www.yourgadgetexperts.com/en/special-offer-travel-kit.html

2)https://www.yourgadgetexperts.com/en/special-offer-luxury-kit.html

STP-162 - Getting issue details... STATUS

STP-129 - Getting issue details... STATUS

1. Travel Set with Carrying pouch

2. Groom Kit - minus the Clipper Pro / carrying pouch ( to test if we flip the upsells)

a) Reduce content by 40% - Rewrite feature sec tion to focus on benefit related
      to the person in the story

b) Add comparisons chart

c) Split long paragraphs into 1 or 2 sentences

d) Add more journey advancing headlines that lead them to the
    (comparisons chart)

e) Take quotes and make them pop off the page for the user

Need to create presale about older man needing to maintain independence and still be able to perform the minimal tasks that are essential but have become too difficult to perform.  

1. Add a total price of purchase based on the quantity selected, shipping and taxes
2. Underneath this show how much the customer is saving based on quantity selection

People are always worried of about hidden costs and love to see how much they will save. Show the total exact amount they will pay so no hidden costs and the amount saved when they have selected their option underneath

Your Total is:  $95

     (You saved $116)

1. (Order Today and Your Estimated Arrive will be <Date>)

1. we already have a customer service department, add a livechat function that can be manned to answer questions that might be confusing to some customers quickly and easily. https://www.livechatinc.com
2. *(Only on checkout page)*

https://www.yourgadgetexperts.com/en/order-st-plastic.html - 1.33% CVR

Variant: https://www.shopclipperpro.com/en/order-list-metal.html - 1.91% CVR

1. Amazonpay
2. Googlepay
3. Applepay

People feel more comfortable not having to fill out information and easier to just pay within a system they are already a part of. Also piggybacking the credibility of these big companies

• This link is live now:
  https://www.yourgadgetexperts.com/en/order-st-plastic-expp.html?iep=true

• This link is live now: 
  https://www.yourgadgetexperts.com/en/special-offer-nail-file.html

1. Control https://www.yourgadgetexperts.com/en/special-offer-mini-plastic.html
2. Variant https://www.yourgadgetexperts.com/en/special-offer-extra-clipper.html

1. Control has a variety of images displaying clipperpro with no description under images
2. New buyer discount: with descriptor explain why would need an extra clipper

No statistical difference between control and variation. Test terminated.

Control: https://www.yourgadgetexperts.com/en/special-offer-manicure-travel-set.html

Variant: https://www.yourgadgetexperts.com/en/special-offer-wall.html

Results:

Create new order page URLs with new exit pop offers

1.  Save $5 dollars
2. Buy 2 get 1 free

https://dfoglobal.invisionapp.com/share/6YTR79IMPHR#/screens

Client requested the close of test early. No statistical significance to determine results.

1. Change Manicure Set wording to Grooming Kit 

1. Test higher price points of 33.99 and 36.99 in price sensitivity testing, and higher cost of shipping bump of $1 (including to higher units). ETA 3 days development. Will impact CVR and increase media buying CPA (available here, PRC1, PRC2, HC Ship)
2. Get links to Tim

Find price sensitivity/CPA ratio that's ideal for everyone

STP-89 - Getting issue details... STATUS

STP-98 - Getting issue details... STATUS

DONE - Successful test results

Jennie Hang (Unlicensed) this test has concluded successfully, the shipping variation has been determined the winner. Please make sure for the "Alternate" Checkout Funnel for the ST and Affiliate offers, that the order-ship is now the default order page. Confirm here when done, ty.

ShopClipperpro link has been replaced.

Clipperprostore and YourGadgetExpert links are pending

DFSB-3351 - Getting issue details... STATUS

1. Exit Pop Testing – decrease exit pop price to $5 discount, test buy 2 get 1 free. Will impact CVR and increase media buying CPA
   

STP-89 - Getting issue details... STATUS

STP-99 - Getting issue details... STATUS

DONE

Sent to Tim

$5 OFF EP: https://www.shopclipperpro.com/en/order-st-plastic-b.html?iep=true

B2G1 EP: https://www.shopclipperpro.com/en/order-st-plastic.html?iep=true 

$10 OFF EP: https://www.shopclipperpro.com/en/order-st-plastic-a.html?iep=true