Internal Insoles Optimization Plan
BA - Kelly Donaldson
Split Test Results - https://drive.google.com/drive/u/1/folders/1gWNbLCc1xSYBFe2Sr8OvEVoCyrKZE34s
KPI Priority - CVR
CRO Insight Report: https://docs.google.com/document/d/1gGWWgHQ-4wNStSlw_NRsNaeQYY7JjyQtVTYQQPC3nM0/edit?usp=sharing
PRIORITIES LIST | ||||||||
Priority | Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
---|---|---|---|---|---|---|---|---|
2 | ST - Presale MindInsole EN | Image and headline test |
| Increase CTR / CVR | - STP-137Getting issue details... STATUS | currently in | Presale 4 https://www.mindinsole.com/en/pre-4-st.html Sida Jiang (Unlicensed) I need the images always to be on the same domain's directory, with the image links. Google Optimize doesn't self host | |
3 | ST - Presale MindInsole EN | Create Female angle narrative |
| Increase CTR / CVR | - STP-126Getting issue details... STATUS | currently in COPY | Presale 4 https://www.mindinsole.com/en/pre-4-st.html Sida Jiang (Unlicensed) I need the images always to be on the same domain's directory, with the image links. Google Optimize doesn't self host | |
4 | ST - Presale MindInsole | Create a new presale - SB story style |
| Increase CTR / CVR | - STP-139Getting issue details... STATUS | currently in COPY | ||
ST - Upsell Mindinsole EN | New upsell offer wall | - STP-177Getting issue details... STATUS | page development complete | https://www.mindinsole.com/en/special-offer-wall.html | ||||
ST - Interstitial Variation EN | New interstitial design | page development complete | https://www.mindinsole.com/en/index-v5-st.html |
LIVE TESTS | ||||||||
Priority | Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
---|---|---|---|---|---|---|---|---|
ST - Knee/Back/Sock/Neck Upsells EN | Upsells dupped from herculian spring and neckomfort | - STP-188Getting issue details... STATUS | page development complete | https://www.mindinsole.com/en/special-offer-neck.html https://www.mindinsole.com/en/special-offer-back.html https://www.mindinsole.com/en/special-offer-kompress-sock.html https://www.mindinsole.com/en/special-offer-knee.html |
COMPLETED ITEMS | ||||||||
Priority | Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
---|---|---|---|---|---|---|---|---|
1 | ST Checkout, Euphoric Feet DE | New Pages | 1. Prepare DE Checkout and translation to ST and Affiliate Teams using this template https://www.mindinsole.com/en/order-st-a.html 2. New offer with Ops, CPA at $35 (two new offers, one for ST, one for all else) | New checkout option for AM team | - STP-107Getting issue details... STATUS | LAUNCHED | Sept 11th | Please see offers below Tim Shuvaloff ST Offer: https://vervedirect.everflowclient.io/offers/1882 https://www.euphoricfeet.com/de/pre-st.html?iep=true Affiliate Offer: https://vervedirect.everflowclient.io/offers/1883 https://www.euphoricfeet.com/de/pre-st-a.html?iep=true |
2 | ST Style funnels, Warranty | New Pages |
| - STP-107Getting issue details... STATUS | DONE | Sept 11th | https://www.euphoricfeet.com/de/special-offer-warranty20.html | |
3 | ST Checkout, MindInsole EN | Pricing | 1. Prepare new offer with Ops at a CPA for $35 for release to affiliate team with this checkout - https://www.mindinsole.com/en/order-st-a.html | Bringing up to Standard | LAUNCHED | Sept 12th | EF Offer: https://vervedirect.everflowclient.io/offers/1884 Presale 4 (to Interstitial): Presale 5 (to Interstitial): Interstitial: Checkout: | |
1 | ST - Presale | Removing irrelevant or distracting content |
| Increase CTR / CVR | - STP-134Getting issue details... STATUS | READY FOR TESTING | Sept 17 or 18 if needed | Presale 4 https://www.mindinsole.com/en/pre-4a-st.html |