Internal Insoles Optimization Plan

BA - Kelly Donaldson
Split Test Results - https://drive.google.com/drive/u/1/folders/1gWNbLCc1xSYBFe2Sr8OvEVoCyrKZE34s
KPI Priority - CVR
CRO Insight Reporthttps://docs.google.com/document/d/1gGWWgHQ-4wNStSlw_NRsNaeQYY7JjyQtVTYQQPC3nM0/edit?usp=sharing

PRIORITIES LIST
PriorityFunnel ClassChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes
2ST - Presale
MindInsole EN 
Image and headline test
  1. request headlines from Jeff or Scott
Increase CTR / CVR STP-137 - Getting issue details... STATUS

currently in
COPY


Presale 4 
https://www.mindinsole.com/en/pre-4-st.html

Sida Jiang (Unlicensed) I need the images always to be on the same domain's directory, with the image links. Google Optimize doesn't self host
3ST - Presale
MindInsole EN
Create Female angle narrative
  1. request copy from Jeff Goodman
Increase CTR / CVR STP-126 - Getting issue details... STATUS currently in
COPY

Presale 4 
https://www.mindinsole.com/en/pre-4-st.html

Sida Jiang (Unlicensed) I need the images always to be on the same domain's directory, with the image links. Google Optimize doesn't self host
4ST - Presale
MindInsole
Create a new presale - SB story style 
    1. request copy from Jeff Goodman
Increase CTR / CVR STP-139 - Getting issue details... STATUS currently in
COPY



ST - Upsell Mindinsole ENNew upsell offer wall

STP-177 - Getting issue details... STATUS page development complete
https://www.mindinsole.com/en/special-offer-wall.html

ST - Interstitial Variation ENNew interstitial design


page development complete
https://www.mindinsole.com/en/index-v5-st.html
LIVE TESTS
PriorityFunnel ClassChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes

ST - Knee/Back/Sock/Neck Upsells ENUpsells dupped from herculian spring and neckomfort

STP-188 - Getting issue details... STATUS page development complete
https://www.mindinsole.com/en/special-offer-neck.html
https://www.mindinsole.com/en/special-offer-back.html
https://www.mindinsole.com/en/special-offer-kompress-sock.html
https://www.mindinsole.com/en/special-offer-knee.html
COMPLETED ITEMS
PriorityFunnel ClassChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes
1ST Checkout, Euphoric Feet DENew Pages

1. Prepare DE Checkout and translation to ST and Affiliate Teams using this template https://www.mindinsole.com/en/order-st-a.html

2. New offer with Ops, CPA at $35 (two new offers, one for ST, one for all else)

New checkout option for AM team STP-107 - Getting issue details... STATUS

LAUNCHED


Sept 11th

Please see offers below Tim Shuvaloff

ST Offer:

https://vervedirect.everflowclient.io/offers/1882

https://www.euphoricfeet.com/de/pre-st.html?iep=true
https://www.euphoricfeet.com/de/index-st.html?iep=true
https://www.euphoricfeet.com/de/order-st.html?iep=true

Affiliate Offer:

https://vervedirect.everflowclient.io/offers/1883

https://www.euphoricfeet.com/de/pre-st-a.html?iep=true
https://www.euphoricfeet.com/de/index-st-a.html?iep=true
https://www.euphoricfeet.com/de/order-st-a.html?iep=true

2ST Style funnels, WarrantyNew Pages
  1. Add this warranty (changed for brand) as firstupsell on all campaigns in MindInsole/Euphoric Feet ST Funnels ( https://www.thegadgetreviewguy.com/en/special-offer-warranty20.html
  2. Upsell order should be - Warranty, Upsell, Delayed Mini
  3. Inform Ops of change so they can change tracking set-ups (should be right before publish)

STP-107 - Getting issue details... STATUS

DONE

Sept 11th

https://www.euphoricfeet.com/de/special-offer-warranty20.html

https://www.mindinsole.com/en/special-offer-warranty20.html

3ST Checkout, MindInsole ENPricing1. Prepare new offer with Ops at a CPA for $35 for release to affiliate team with this checkout - https://www.mindinsole.com/en/order-st-a.htmlBringing up to Standard
LAUNCHEDSept 12th

EF Offer: https://vervedirect.everflowclient.io/offers/1884

Presale 4 (to Interstitial):
https://www.mindinsole.com/en/pre-4-st-b.html?iep=true 

Presale 5 (to Interstitial):
https://www.mindinsole.com/en/pre-5-st-b.html?iep=true 

Interstitial:
https://www.mindinsole.com/en/index-st-b.html?iep=true 

Checkout:
https://www.mindinsole.com/en/order-st-b.html?iep=true 

1

ST - Presale
MindInsole EN

Removing irrelevant or distracting content
  1. Remove copy for both testing DotCMS
  2. Create 2 new URL links 
Increase CTR / CVR STP-134 - Getting issue details... STATUS READY FOR TESTINGSept 17 or 18 if needed 

Presale 4 
https://www.mindinsole.com/en/pre-4-st.html

Test Links:

https://www.mindinsole.com/en/pre-4a-st.html
https://www.mindinsole.com/en/pre-4b-st.html