Charging Station Optimization Plan

BA - Tyler Hesketh
Split Test Results - https://drive.google.com/drive/u/1/folders/1rIBZOvVTGuXz_IgKLI4TOm6Ix5ghZ9_g
KPI Priority - CVR


CURRENT PRIORITIES
PriorityChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes
3Pricing Variations
  1. Please prepare 3 pricing variations per here
  2. Set them up as separate offers in Everflow and Everflow Mail

Have a variety of different price points available to affiliates


Determine best initial price point

LCTC : 

DFSB-3284 - Getting issue details... STATUS

HCTC: 

DFSB-3285 - Getting issue details... STATUS

PENDING

FUNNEL TICKET :

DFSB-3220 - Getting issue details... STATUS


1Upsell Order Change + Creation
  1. Please create an upsell based on this, from this pricing grid(fixed to 20%)
  2. Upsell order should be Warranty - Upsell 1 - Delayed Mini

Upsells : 

DFSB-3280 - Getting issue details... STATUS

DM: 

DFSB-3279 - Getting issue details... STATUS

PENDING

Needs to be active before we go live in Everflow. Warranty is part of the upsell ticket.

Upsells: Pushing Live

DM: Pushing Live

Will send live links for split test when funnel is ready

2Upsell Test
  1. Please prepare standard upsell templates for the 2 extra upsells noted in the first tab here
  2. Send Tim final links for split testing
Determine best upsell for the funnelUpsells:  DFSB-3280 - Getting issue details... STATUS PENDING

Needs to be active before we go live in Everflow

On test links

4Golden Standard Checkout
  1. Please prepare the golden standard checkout for all CTC's 
New golden standard checkout template












COMPLETED ITEMS
PriorityChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes