ClipperPro (ST) Optimization Plan
- Aaron Jacques (Unlicensed)
| Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
|---|---|---|---|---|---|---|---|
| 3 | Exit Pop Offer | Create new order page URLs with new exit pop offers
| STP-99 - Getting issue details... STATUS | https://dfoglobal.invisionapp.com/share/6YTR79IMPHR | |||
| 1 | Price Sensitivity Testing | Please create 3 new order pages for the price-sensitive tests.
| STP-98 - Getting issue details... STATUS | ||||
| Multi-Unit Upsell | Create copy: Convince - (Don’t struggle to keep track where you placed your Clipper Pro nail clippers) Have a pair on your: Nightstand/ Coffee table / Washroom / Kitchen / travel | STP-102 - Getting issue details... STATUS | waiting for copy from Jeff | ||||
| Package upsells | Create:
| STP-103 - Getting issue details... STATUS | waiting for copy from Jeff | ||||
| Offer Wall | Design / client SKU's / Pricing | ||||||
Mobile Presale Test updates (1) | a) Reduce content by 40% - Rewrite feature sec tion to focus on benefit related b) Add comparisons chart c) Split long paragraphs into 1 or 2 sentences d) Add more journey advancing headlines that lead them to the | CVR | |||||
Mobile Presale Test update (2) | New floating CTA variation. (Floating CTA will show up on the left side of the phone in optimal thumb distance) | CVR | |||||
Mobile Presale Test updates (3) | Increase font size to 20px and link sizes to 24px | CVR | |||||
Mobile Presale Test updates (4) | Speak to ClipperPro Founder and find out why they made the product (story) | CVR | |||||
Mobile Presale Test updates (5) | Add a survey to the thank you page VIA HotJar to find out why the customer purchased the product. (Not a test but collects insights from the customer) | CVR | |||||
Media Buyer Campaign Tests: | 1) Remove non-buying mobile devices (ex. Amazon Fire tablet) 2) Test female 18-24 demographic | CVR |