InfinitiKloud Optimization Plan

Owned by Sida Jiang (Unlicensed)
Last updated: Oct 24, 2019

BA - Jennie Hang
Split Test Results - https://drive.google.com/drive/u/1/folders/1o6tDOJoiNpxwt4tTUoOfusExRE8KzBVW
KPI Priority - CVR


CURRENT PRIORITIES
Funnel ClassChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes
Pricing Variations, Standard CheckoutAdd pricing variations and requisite Presale and Interstitial Assets
  1. Follow this pricing grid, tabs "IK 64 SC, 39 C2C"
  2. Follow this pricing grid, tabs "IK 64 SC, 29 C2C"
  3. Create corresponding presale and interstitial assets to support them:
    - https://www.myinfinitikloud.com/en/order-a.html
    - https://www.myinfinitikloud.com/en/pre-a1-v2.html

4. Set them up as separate offers in Everflow

Create additional traffic testing opportunities

(Despite the domains I used, please prepare this for both myinfinitikloud, and infinitikloud)

DFSB-3374 - Getting issue details... STATUS

DFSB-3375 - Getting issue details... STATUS

IN DEV
Public domain completed, Private domain pending
High Performance FunnelCreating additional web assets
  1. Getting DE and FR translations
  2. Creating the below assets in their respective languages:
    https://www.myinfinitikloud.com/en/pre-a1-v2.html
    https://www.myinfinitikloud.com/en/index-a.html
    https://www.myinfinitikloud.com/en/order-a.html

Create additional traffic testing opportunities

(Despite the domains I used, please prepare this for both myinfinitikloud, and infinitikloud)

DFSB-3370 - Getting issue details... STATUS

DFSB-3373 - Getting issue details... STATUS

DFSB-3378 - Getting issue details... STATUS

DFSB-3379 - Getting issue details... STATUS

PENDING
DE Translations in progress
HPFCode addition for testing
See the conversion rate and profit impact of adding the code to the funnel DFSB-3430 - Getting issue details... STATUS

For testing with Australian team
HPFUpsell Tests




With Affiliate 2154 (S Media)
HPFIndicating Low Inventory Status





HPFTrust Logos/Security Seals Tests





HPFReward or Prize




Maybe offer the code as a reward? Should test it on with and without exit pop, since ideally we replace this with exit pop
ST - HPFMove 3 Units up

 STP-220 - Getting issue details... STATUS Page Development Complete
https://www.infinitikloud.com/en/order-hpfunits.html?iep=true
















LIVE TESTS
Funnel ClassChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes









CURRENT PRIORITIES
Funnel ClassChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes
Affiliate Descriptive Checkout, GlobalCosmetics

1. Prepare Global Descriptive Checkout with 1 Unit selected in the middle
    a. Using template here - https://www.infinitikloud.com/en/order-list-q1-global.html

2. Have Ops add link under the existing offer (default global), but also provide link to Tim for split testing

Increase CVR, likely negative effect on AOV. NOT A SPLIT TEST

 DFSB-3196 - Getting issue details... STATUS DONE + LIVE9/11

Link: https://www.infinitikloud.com/en/order-list-mq1-global.html

ST Checkout, Opening to Affiliates - for Global EN campaignNew Pages
  1. https://www.myinfinitikloud.com/en/order.html copy this exactly, Affiliate CPA is to be $38 (EDIT)
  2. Set new offer with Ops, but also provide link to Tim for split testing
New checkout option for AM team DFSB-3238 - Getting issue details... STATUS Done + LIVE9/13

ST Global EN Checkout: https://www.infinitikloud.com/en/order-alt-global.html

"Code" funnelsRe-ordering, new pages
  1. Get Ops to update CPA of all "code" funnel options with a $15 CPA 
  2. Update this link so that the code option is in the middle, and highlighted the most
  3. Update this link , just move the code above the product
  4. Update this link, same as Point 3
  5. Prepare ST version of the checkout with options as in Point 1 (order-v1), using this template. Code should be the first option, highlighted
  6. New Offer with Ops for "code funnel"
Emphasize the code so that we can run at a low CPA and CPI focus

DFSB-3139 - Getting issue details... STATUS

DFSB-3148 - Getting issue details... STATUS

DFSB-3147 - Getting issue details... STATUS

DFSB-3246 - Getting issue details... STATUS

DONE9/13Order list V3 (Split testing only): https://www.infinitikloud.com/en/order-list-v3.html
All FunnelsPages Renovations, All Geos
  1. 3. Add this warranty (changed for brand) as second upsell on all campaigns in InfinitiKloud (after upgrade) and remove existing warranty widgets – https://www.thegadgetreviewguy.com/en/special-offer-warranty20.html
  2. Upsell order should be - Upgrade, Warranty, Upsell, Delayed Mini
Bring funnel up to standards DFSB-3294 - Getting issue details... STATUS PENDING9/20