RenuBack Optimization Plan

BA - Kelly Donaldson
Split Test Results - https://drive.google.com/drive/u/1/folders/1WC4Q2G4XCn8V8oLRefZpebv32J6prG_m
Current Priority - CVR

PriorityChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes
1Upsell Order Change + Creation
  1. Please create an upsell based on this, from this pricing grid (fixed to 20%)
  2. Upsell order should be Warranty - Upsell 1 - Delayed Mini

DFSB-3283 - Getting issue details... STATUS DONESept 27th

https://www.buyrenuback.com/en/special-offer-warranty20.html 

https://www.buyrenuback.com/en/special-offer-neck.html

https://www.buyrenuback.com/en/special-offer-mini-back.html

2Upsell Test
  1. Please prepare standard upsell templates for the 2 extra upsells noted in the first tab here
  2. Send Tim final links for split testing
Determine best upsell for the funnel DFSB-3283 - Getting issue details... STATUS DONESept 27thhttps://www.buyrenuback.com/en/special-offer-knee.html
https://www.buyrenuback.com/en/special-offer-sock.html
3Pricing Variations
  1. Please prepare 3 pricing variations per here
  2. Set them up as separate offers in Everflow and Everflow Mail

Have a variety of different price points available to affiliates

Determine best initial price point

DFSB-3283 - Getting issue details... STATUS DONESept 27th

39.99 OFFER: https://vervedirect.everflowclient.io/offers/1934 

https://www.buyrenuback.com/en/pre-1.html
https://www.buyrenuback.com/en/order.html
https://www.buyrenuback.com/en/pre-1d.html
https://www.buyrenuback.com/en/order-list.html

49.99 OFFER: https://vervedirect.everflowclient.io/offers/1935

https://www.buyrenuback.com/en/pre-1a.html
https://www.buyrenuback.com/en/order-alt1.html
https://www.buyrenuback.com/en/special-offer-warranty20a.html

69.99 OFFER: https://vervedirect.everflowclient.io/offers/1933

https://www.buyrenuback.com/en/pre-1b.html 
https://www.buyrenuback.com/en/order-alt2.html
https://www.buyrenuback.com/en/special-offer-warranty20b.html

4Golden Standard Checkout
  1. Please prepare the new golden standard checkout for all CTC variations 
New golden standard checkout