EZSipper Optimization Plan

Owned by Tim Shuvaloff
Last updated: Oct 17, 2019 by Jennie Hang (Unlicensed)

BA - Jennie Hang
Split Test Results - https://drive.google.com/drive/u/1/folders/1_UpYTOJcU07jCwD3j6SA-XZyoS3Jpp2s
KPI Priority - CVR
Preliminary Research: https://docs.google.com/document/d/1NEhakvZzD7f-XKopzvaqNv33ICPD8kjfcCa6iSKlQtg/edit?usp=sharing


CURRENT PRIORITIES
PriorityChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes
3Pricing Variations
  1. Please prepare 3 pricing variations per here
  2. Set them up as separate offers in Everflow and Everflow Mail

Have a variety of different price points available to affiliates


Determine best initial price point

DFSB-3262 - Getting issue details... STATUS

DFSB-3263 - Getting issue details... STATUS

PENDING10/18
























COMPLETED ITEMS
PriorityChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes

Upgrade Upsell
  1. Prepare upgrade with 24K product, pricing found in the grid links above
  2. Use this template to prepare design assets - https://www.infinitikloud.com/en/special-offer-upgrade.html

 DFSB-3216 - Getting issue details... STATUS

Done

9/11

Upsell order should be upgrade => warranty => etc.

Link: https://www.buyezsipper.com/en/special-offer-upgrade.html


Upsell Order Change + Creation
  1. Please create an upsell based on this, from this pricing grid(fixed to 20%)
  2. Upsell order should be 24K Upgrade - Warranty - Upsell 1 - Delayed Mini

 DFSB-3459 - Getting issue details... STATUS Done

https://www.buyezsipper.com/en/special-offer-warranty20.html

Pending upgrade warranty API to add to funnel


Upsell Test
  1. Please prepare standard upsell templates for the 2 extra upsells noted in the first tab here
  2. Send Tim final links for split testing




QuietBuds: https://www.buyezsipper.com/en/special-offer-quietbuds.html
Insole: https://www.buyezsipper.com/en/special-offer-insole.html