PlayBeatz Optimization Plan
BA - Tyler Hesketh
Split Test Results - https://drive.google.com/drive/u/1/folders/1dIA1lJgylynlgdw9KLNB3_4TfIwnX09x
KPI Priority - CVR
Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes |
---|---|---|---|---|---|---|---|
3 | Pricing Variations |
| Have a variety of different price points available to affiliates Determine best initial price point | Complete | 3 order pages under design. When moved to Dev, 3 variations will be created HCTC: Live in EF LCTC: Live In EF | ||
1 | Upsell Order Change + Creation |
| Complete | Needs to be active before we go live in Everflow Upsells: Live Standard Order flow: warranty - upsell (maicharging) - delayed mini. DM :live | |||
2 | Upsell Test |
| Determine best upsell for the funnel | Split test upsells: - DFSB-3244Getting issue details... STATUS | Complete | Needs to be active before we go live in Everflow Upsells: both are live Split Test: Live (only for normal pricing funnel) | |
4 | Returns Page for split test against Warranty |
| Determine most effective warranty offering | Insurance Upsell: - DFSB-3244Getting issue details... STATUS | PENDING | This will be similar to the Warranty Upsell. We are focusing on the warranty first. Made legal checks with Ellen
| |
5 | Golden Standard Checkout |
| New golden standard checkout | ||||
6 | DE funnel variation | ||||||
7 | FR funnel variation | ||||||
8 | Interstitial short version |
| Pending | https://www.getplaybeatz.com/en/index-v2.html https://www.getplaybeatz.com/en/index-v2-alt1.html https://www.getplaybeatz.com/en/index-v2-alt2.html | |||
Exitpop - Free Gift | - STP-303Getting issue details... STATUS | page development completed | Rudy Ring exit popup - https://www.getplaybeatz.com/en/order-expp.html?iep=true&pid=1 WrapSlice exit popup - https://www.getplaybeatz.com/en/order-expp.html?iep=true&pid=2 |