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Aaron Jacques (Unlicensed)

Aaron Jacques (Unlicensed)

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PriorityChangeStepsGoalsTicket LinksCompletion StatusDeployment ETAExtra Notes

Exit Pop Offer 

Create new order page URLs with new exit pop offers

  1.  Save $5 dollars
  2. Buy 2 get 1 free

Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keySTP-99


https://dfoglobal.invisionapp.com/share/6YTR79IMPHR

Price Sensitivity Testing

Please create 3 new order pages for the price-sensitive tests.

  1. One unit cost $34.99

  2. One unit cost $39.99

  3. $5 Increase to shipping (including to higher units)


Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keySTP-98




Multi-Unit UpsellCreate copy: Convince - (Don’t struggle to keep track where you placed your
Clipper Pro nail clippers) Have a pair on your: Nightstand/ Coffee table
/ Washroom / Kitchen / travel
Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keySTP-102




Package upsellsCreate: 

  1. Travel Set with Carrying pouch

  2. Groom Kit - minus the Clipper Pro / carrying pouch ( to test if we flip the upsells)


Jira Legacy
serverSystem JIRA
serverIdb5f78b4b-8603-3879-a97e-a16b5dacbf76
keySTP-103




Mobile Presale Test updates (1)


a) Reduce content by 40% - Rewrite feature sec tion to focus on benefit related
     to the person in the story

b) Add comparisons chart

c) Split long paragraphs into 1 or 2 sentences

d) Add more journey advancing headlines that lead them to the
    (comparisons chart)

e) Take quotes and make them pop off the page for the user

CVR




Mobile Presale Test update (2)

New floating CTA variation. (Floating CTA will show up on the left side of the phone in optimal thumb distance)CVR




Mobile Presale Test updates (3)

Increase font size to 20px and link sizes to 24pxCVR




Mobile Presale Test updates (4)

Speak to ClipperPro Founder and find out why they made the product (story)CVR




Mobile Presale Test updates (5)

Add a survey to the thank you page VIA HotJar to find out why the customer purchased the product. (Not a test but collects insights from the customer)CVR




Media Buyer Campaign Tests:

1)Remove non-buying mobile devices (ex. Amazon Fire tablet)

2) Test female 18-24 demographic		CVR