BA - Tyler Hesketh
Split Test Results - https://drive.google.com/drive/u/1/folders/1dIA1lJgylynlgdw9KLNB3_4TfIwnX09x
KPI Priority - CVR
Priority | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | ||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
3 | Pricing Variations |
| Have a variety of different price points available to affiliates Determine best initial price point | HCTC :
LCTC:
| PENDING | 3 order pages under design. When moved to Dev, 3 variations will be created HCTC: On Test Links LCTC: On Test Links | |||||||||||||||||
1 | Upsell Order Change + Creation |
| Upsells (Warrnaty and 3 split tests):
DM:
| PENDING | Needs to be active before we go live in Everflow Upsells: live. Standard Order flow: warranty - upsell (maicharging) - delayed mini. DM :live | ||||||||||||||||||
2 | Upsell Test |
| Determine best upsell for the funnel | Split test upsells:
| PENDING | Needs to be active before we go live in Everflow Upsells: both are live, will request split test flow Will request split test set up when links are finalized | |||||||||||||||||
4 | Returns Page for split test against Warranty |
| Determine most effective warranty offering | Insurance Upsell:
| PENDING | This will be similar to the Warranty Upsell. We are focusing on the warranty first. Sorting out with DEV. Might need to go to design | |||||||||||||||||
...