BA - Kelly Donaldson
Split Test Results - https://drive.google.com/drive/u/1/folders/1gWNbLCc1xSYBFe2Sr8OvEVoCyrKZE34s
KPI Priority - CVR
CRO Insight Report: https://docs.google.com/document/d/1gGWWgHQ-4wNStSlw_NRsNaeQYY7JjyQtVTYQQPC3nM0/edit?usp=sharing
| PRIORITIES LIST | ||||||||||||||||
| Priority | Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | ST - Presale | Removing irrelevant or distracting content |
| Increase CTR / CVR |
| READY FOR TESTING | Sept 17 or 18 if needed | Presale 4 https://www.mindinsole.com/en/pre-4a-st.html | ||||||||
| 2 | ST - Presale MindInsole EN | Image and headline test |
| Increase CTR / CVR |
| currently in | Presale 4 https://www.mindinsole.com/en/pre-4-st.html | |||||||||
| 3 | ST - Presale MindInsole EN | Create Female angle narrative |
| Increase CTR / CVR |
| currently in COPY | Presale 4 https://www.mindinsole.com/en/pre-4-st.html | |||||||||
| 4 | ST - Presale MindInsole | Create a new presale - SB story style |
| Increase CTR / CVR |
| currently in COPY | ||||||||||
...