BA - Jennie Hang
Split Test Results - https://drive.google.com/drive/u/1/folders/1o6tDOJoiNpxwt4tTUoOfusExRE8KzBVW
KPI Priority - CVR
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CURRENT PRIORITIES | ||||||||||||||||
Priority | Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | ||||||||
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41 | All Funnels | Pages Renovations, All Geos |
| Bring funnel up to standards |
| PENDING | 9/20 | |||||||||
2 | Pricing Variations, Standard Checkout | Add pricing variations and requisite Presale and Interstitial Assets |
4. Set them up as separate offers in Everflow | Create additional traffic testing opportunities | PENDING | |||||||||||
3 | High Performance Funnel | Creating additional web assets |
| PENDING | ||||||||||||
CURRENT PRIORITIES | ||||||||||||||||||||||||||||||||||||||||
Priority | Funnel Class | Change | Steps | Goals | Ticket Links | Completion Status | Deployment ETA | Extra Notes | ||||||||||||||||||||||||||||||||
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Affiliate Descriptive Checkout, Global | Cosmetics | 1. Prepare Global Descriptive Checkout with 1 Unit selected in the middle 2. Have Ops add link under the existing offer (default global), but also provide link to Tim for split testing | Increase CVR, likely negative effect on AOV. NOT A SPLIT TEST |
| DONE + LIVE | 9/11 | Link: https://www.infinitikloud.com/en/order-list-mq1-global.html | |||||||||||||||||||||||||||||||||
ST Checkout, Opening to Affiliates - for Global EN campaign | New Pages |
| New checkout option for AM team |
| Done + LIVE | 9/13Tim Shuvaloff This link is ready for split testing: | ST Global EN Checkout: https://www.infinitikloud.com/en/order-alt-global.html | |||||||||||||||||||||||||||||||||
"Code" funnels | Re-ordering, new pages |
| Emphasize the code so that we can run at a low CPA and CPI focus |
| DONE | 9/13 | Order list V3 (Split testing only): https://www.infinitikloud.com/en/order-list-v3.html | |||||||||||||||||||||||||||||||||
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